iWorld
“My Haul Store employs advanced technologies to enhance brand visibility and engagement” Abhishek Vyas
Mumbai: My Haul Store (MHS) was established in 2020 with a clear vision: to redefine the landscape of content creation and influencer marketing. With a vast network of over 100,000 influencers associated with the company, the company has demonstrated its ability to connect brands with the right influencers on YouTube, Instagram, Facebook, and LinkedIn, proving to be a driving force in reaching niche audiences effectively and elevating their marketing strategies to reach wider audiences.
The company is also known for its collaborations with prominent brands such as Amazon, Bajaj, Godrej, Rupa, Mamaearth, Ghadi, and Country Delight have further solidified My Haul Store’s position as a top player in the influencer marketing industry. These collaborations have resulted in the generation of substantial revenue of 60 Crore in FY, showcasing the company’s strong position in the market.
At the heart of MHS’s endeavors lies a deeply ingrained mission: to nurture and propel businesses to success while fostering personal growth and development within its team. This mission is complemented by a visionary outlook, which seeks to make a meaningful impact on society by generating one crore direct employments.
Indiantelevision.com caught up with My Haul Store founder & CEO Abhishek Vyas where he gave a deeper understanding into their marketing strategies, their creativity, collaboration and moreee… .
Edited excerpts
On My Haul Store tailoring its influencer marketing solutions to meet the unique needs of each client
My Haul Store’s personalized influencer marketing solutions stand out for their bespoke approach tailored to each client’s needs. By understanding the unique identity, target audience, and objectives of the brand, MHS ensures that influencer partnerships are not only aligned but also optimized for maximum impact. Whether it’s boosting brand awareness, driving sales, or launching a new product, their 24/7 service ensures continuous support and guidance throughout the campaign.
On technologies you have implemented to enhance brand visibility and engagement through influencer marketing
Leveraging a robust network of over 20,000 influencers, My Haul Store employs advanced technologies to enhance brand visibility and engagement. Through data analytics and AI algorithms, they match brands with the most suitable influencers whose audience demographics and interests align seamlessly. This strategic approach ensures authentic brand affinity and drives brand awareness, leading to increased customer acquisition for their clients.
On your commitment to personal growth and societal progress translates into its business practices and collaborations with influencers and brands
My Haul Store’s commitment to personal growth and societal progress is reflected in its business practices and collaborations with influencers and brands. They prioritize working with influencers who share their values of inclusivity, diversity, and sustainability, fostering partnerships that contribute positively to social causes and community empowerment. By nurturing a culture of collaboration and mentorship, MHS ensures that both brands and influencers thrive in an environment that promotes mutual respect and shared success.
On sharing insights into your organization’s culture and fostering creativity, collaboration, and excellence among team members
The organizational culture at My Haul Store is characterized by creativity, collaboration, and excellence. Team members are encouraged to think innovatively and explore new ideas, fostering a culture of continuous learning and experimentation. Cross-functional collaboration is key, with teams from different departments working seamlessly together to ideate, execute, and optimize campaigns. Recognizing and rewarding excellence is ingrained in their culture, ensuring that team members are motivated to deliver exceptional results for their clients.
On future trends MHS anticipate in the influencer marketing industry
As one of the leading influencer marketing agencies in India, My Haul Store is constantly anticipating and adapting to future trends in the industry. They foresee the continued rise of micro-influencers and niche communities, and are expanding their network to include these valuable segments. Additionally, they are exploring innovative formats such as live streaming and interactive content to drive deeper engagement and foster meaningful connections between brands and consumers. By staying agile and proactive, My Haul Store is poised to remain at the forefront of influencer marketing and deliver measurable results for their clients.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
