Account
Publicis co Zenith wins Honeywell media duties
MUMBAI: Zenith, a part of Publicis Media India has won the media duties of the air purifier line of business of Honeywell, a Fortune 100 company and a technology powerhouse.
Honeywell is one of leaders in air purification for residential as well as commercial applications, across multiple global markets. The brand empowers consumers against rising pollution levels in both urban centers and smaller cities and is witnessing significant growth as is the air purification market in India.
Zenith India group CEO Tanmay Mohanty says, “Honeywell, with its 80 year old lineage, is no stranger to India and the Honeywell air purifier is a product that is unique and unparalleled.”
Mohanty added: “Zenith is an agency that embraces both technology and invention. Our ROI+ approach with advanced communications models and strong focus on personalisation and automation will further fuel Honeywell’s expansion plans across all the right markets and touch-points. Our pulse on the Indian consumer and new insights on the category have helped us win this business.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
