MAM
iProspect names Philips as global chief product officer
MUMBAI: iProspect continues to bolster its global executive team with the appointment of Rohan Philips as the global chief product officer. In his new role, Philips will direct and oversee iProspect’s roadmap for central product development, adoption and commercialisation across its 52 markets.
iProspect will report to the global president Ruth Stubbs, and will be based in Singapore.
“A dynamic approach to the development and evolution of our global product set is a vital component in our ability to engage audience across all platforms and connect brands to consumers. As a business, we must become more sensitive to the challenges clients are facing. With Rohan’s hire, we have now finalised a recalibrated leadership team – designed to address delivering these capabilities for our organisation, Dentsu Aegis Network and the clients that we serve,” commented Stubbs.
“iProspect has a heritage of driving business performance by innovating in a complex digital landscape,” said Philips .
“The impact of data and automation has led to the convergence of media, media becoming more accountable and ultimately performance based. I am looking forward to leveraging iProspect’s strong foundation to expand its capabilities, whilst also contributing to the successful Dentsu Aegis network operating model to ultimately deliver business performance to our clients,” he added.
Philips joined iProspect from GroupM, where he had served as the vice-president at [m]Platform and Xaxis, prior to which he played key roles on data and technology across Europe and Asia Pacific.
MAM
Pee Safe launches Comfort Range, signs Smriti Mandhana
#BeInYourComfortZone campaign spotlights hygiene, confidence and ease
MUMBAI: Comfort isn’t a luxury, it’s a power play, and Pee Safe is batting firmly in that direction with a campaign that puts ease front and centre. The brand has rolled out its latest digital video campaign, #BeInYourComfortZone, alongside the launch of its new Comfort Range, while bringing on Smriti Mandhana as brand ambassador. The move ties product innovation with a broader narrative around confidence, positioning comfort not as an afterthought but as a daily essential.
The campaign leans into relatable, everyday moments where discomfort quietly chips away at confidence. Through a storytelling-led approach, it highlights how the right hygiene solutions can restore control and ease turning what is often a private concern into a more open, mainstream conversation. By doing so, the brand also nudges at long-standing taboos around intimate hygiene, framing comfort as both physical and emotional.
At the product level, the Comfort Range includes period panties, night pads, ultra-thin pads and panty liners, designed to cater to different stages of the menstrual cycle. The emphasis is on combining protection with wearability products that promise freshness and reliability without disrupting daily routines.
Mandhana’s association adds a layer of credibility and cultural resonance. Known for her composure under pressure, she mirrors the campaign’s core message: confidence begins with feeling at ease. The choice of ambassador also signals Pee Safe’s intent to connect with a younger, more vocal audience that values both performance and authenticity.
The campaign marks a shift in tone for the category. Instead of focusing purely on functionality, Pee Safe is attempting to reframe hygiene as an enabler of confidence subtle, personal, yet impactful.
In a market often defined by hushed conversations, the brand is turning up the volume just enough to make one point clear: when comfort clicks, confidence follows.
