iWorld
Netflix to premiere multilingual original The Eddy by Academy award-winner Chazelle
MUMBAI: Netflix, a leading internet entertainment network, has announced The Eddy, a new Netflix original series from Academy Award-winning director Damien Chazelle. The eight-episode series comes from IMG and will premiere exclusively to Netflix members around the world.
Executive produced by Damien Chazelle, who will direct two of the episodes, and written by five-time BAFTA Award-winning and Olivier-winning writer Jack Thorne (National Treasure, This is England, Wonder), The Eddy is an eight-episode musical drama series that will be shot in France and feature dialogue in French, English and Arabic. Emmy-winning producer Alan Poul (Six Feet Under, The Newsroom), will also executive produce, and original music will be written by six-time Grammy Award-winner Glen Ballard (Alanis Morissette’s Jagged Little Pill, Michael Jackson’s Bad). Following on the heels of other productions in Europe, including The Crown and the upcoming Dark, The Eddy continues Netflix’s investment in international and French content.
The Eddy is a musical drama set in contemporary multi-cultural Paris revolving around a club, its owner, the house band, and the chaotic city that surrounds them.
Said Chazelle, “I’ve always dreamed of shooting in Paris, so I’m doubly excited to be teaming up with Jack, Glen and Alan on this story, and thrilled that we have found a home for it at Netflix.“
Erik Barmack, Vice President of International Originals at Netflix says, “From the intense, complex relationship between a jazz drummer and his instructor in Whiplash to his dazzling duo of lovelorn Los Angelenos in La La Land, Damien’s work is emotional and electrifying. His projects have a rhythm all their own, and we’re incredibly excited for him, Jack, Glen, Alan and the production team to bring their vision for The Eddy to Netflix. We couldn’t be happier that he will be shooting The Eddy in France and that we will bring this bold, global and multilingual series to our members around the world.”
Chris Rice, WME | IMG Partner says, “The creative team behind ‘The Eddy’ is truly visionary, and we can’t wait to see the world that they create. This project is the definition of premium, global programming, and as one of the first projects of its kind from IMG, we couldn’t be happier to have Netflix as the home to take it to audiences around the world.”
The series will be produced by Patrick Spence and Katie Swinden’s Fifty Fathoms. BAFTA-winning producers Spence (Guerilla, Fortitude) and Swinden (Luther, Peaky Blinders) will executive produce along with Chazelle, Thorne, Poul and Ballard.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
