Ad Campaigns
Make the most out of campus life with Vodafone’s kit
MUMBAI: For every college going student, the one element that tops the list of priorities, is balancing their expenses with the limited allowance allocated. For collegians, the mobile phone is the one most critical companion keeping them constantly connected with friends on Social Media experiencing a world of streaming video, over the top streaming service, games and News.
Vodafone has brought in a Campus Survival Kit with value for money plans and life hacks to save pocket money! It has released a video on how students across colleges make the most out of campus life in their limited pocket money.
The offer includes a prepaid sim card that will give up to 1GB /day data & unlimited calling along with a booklet for the students who are new to the city containing the details of the city youth hangout points, famous markets, food joints etc, exciting food & beverage discount vouchers & a Bluetooth headset for the youth to stay connected to the world of music and entertainment.
It has tied up with brands like KFC, Fun Cinemas, etc. and a 1 year supply of daily life hacks and a Bluetooth headset for students to enjoy a wide spectrum of content offerings on Vodafone Play that keeps users engaged across 140 live TV channels, a huge collection of Hollywood and Bollywood movies, music, shows and curated offers from Netflix, Amazon Prime, Eros, Hungama etc.
Vodafone India business head Haryana Mohit Narru said, “Students are always looking for hacks and shortcuts to be resourceful and live life to the fullest making great memories for future. Vodafone has brought telco and non-telco deals to help them sail through their college life without compromising.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
