Ad Campaigns
SRK wishes housing for all in DHFL ad
MUMBAI: DHFL has rolled out its new advertising campaign ‘Aisa Desh Ho Mera’ with the purpose of empowering people to own their dream home in India.
The campaign, in association with DHFL’s brand ambassador superstar Shah Rukh Khan has been conceptualised by Hyper Collective Advertising agency and directed by the leading Bollywood director Nitesh Tiwari.
The TVC captures several nuances through boundless emotions of joy, contentment and security in the lives of families living in their own homes.
The TVC opens with Shah Rukh Khan wishing: Buying a home is everyone’s dream – and it’s achievable through the affordable housing finance solutions offered by DHFL.
DHFL has always launched campaigns where key consumer insights have been the bedrock of the script and settings. The core brand proposition of converting “Real dreams to reality” continues to drive the brand direction.
The campaign includes 30-second TV spots featured in five languages – Hindi, Marathi, Tamil, Telugu and Kannada – in over 50 channels. The campaign will be further leveraged on the digital, press and outdoor media for larger reach and impact amongst the target audience.
DHFL JMD and CEO Harshil Mehta, said, “This campaign focuses on building conviction amongst the LMI segment. ‘Aisa Desh Ho Mera’ envisions the social upliftment that owning a home can bring to the whole nation.”
Hyper Collective founder and chief creative officer K V Sridhar said, “The campaign echoes the national sentiment of the need for every Indian to have a roof over their head. SRK has beautifully brought alive the few simple, and treasured moments of the life of a common man with so much ease and emotion.”
Tiwari said, “This campaign is aimed at a larger, noble cause of enabling home ownership. SRK has done justice to his role of an observer of people who are able to finally live blissful moments.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
