Ad Campaigns
Kapoor sisters share screen space for Malabar’s Allure campaign
MUMBAI: It’s a casting coup of sorts. Home-grown jewellery brand Malabar Gold & Diamonds has brought together on screen for the first time ever, sisters Kareena Kapoor Khan and Karishma Kapoor.
They will share screen time in Malabar’s latest multi-media campaign created by Havas India for its enchanting fancy shaped-diamond collection – the ‘Allure’ range.
The television commercial starring the Bollywood divas would be supported through innovations in social media and other digital platforms by Havas Media Group who is also handling the integrated media duties of Malabar Group. The commercial has been directed by Vivek Kakkad of Curious Films.
“Intricately carved and passionately designed, the Allure collection is an ideal possession for the quintessential diamond connoisseur. We are targeting evolved customer profiles, typically ladies across age groups, who know their diamond and appreciate finer subtleties in design,” said MP Ahammed, Chairman, Malabar Group of Companies in a statement.
Nima Namchu, Chief Creative Officer, Havas India said – “When you have a great product, the campaign often writes itself. As it did in the case of this irresistible collection. In the crowded space of jewellery advertising, we expect this one to stand out. Both for an insight that will resonate with every diamond lover and the charming performances of the sisters.”
Arindam Sengupta, President – West & South, Havas India added – “Kareena has been a Malabar Gold and Diamonds’ ambassador for a while. But the irresistible allure of this fancy shaped diamond collection drew in Karishma too.”
The Allure collection of fancy cut diamonds is the latest offering from its exclusive diamond brand MINE.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
