iWorld
Singtel’s CAST adds HOOQ to OTT content line-up, three-month trial offered
MUMBAI: Singtel’s OTT video portal app CAST is bringing a new world of entertainment to Singtel postpaid mobile, fibre broadband and Singtel TV customers with the addition of HOOQ.
HOOQ’s extensive library of over 20,000 movies and TV series can be viewed on mobile, tablets, and even big TV screens enabled with Android TV and Google Chromecast. Customers will be spoilt for choice with programmes by HOOQ’s network of studio partners such as Sony Pictures, Warner Bros., Disney, DreamWorks, Lionsgate and over a hundred Asian studios. From Hollywood blockbusters such as Captain America: the First Avenger, Guardians of the Galaxy Vol. 2 and Thor, to popular shows such as The Flash and Supergirl, HOOQ is the only video-on-demand service in Singapore to offer selected Hollywood movies from 90 days of cinema release and TV series with same-day telecasts as the U.S.
Singtel MD – home, at consumer Singapore Goh Seow Eng said, “Hollywood, Asian and kids’ content is extremely popular with our customers. We are pleased to offer HOOQ’s vast selection in the palm of their hands or comfort of their own homes. We will continue to expand CAST’s content library for our customers’ enjoyment.”
HOOQ CEO Peter Bithos said, “We are very excited about our partnership with Singtel and proud to bring Singaporeans more of the latest! Binge now on Supergirl, The Flash and Lucifer before catching the latest season the same day as the U.S.! Soon, HOOQ will be bringing three of Marvel’s latest series – Marvel’s Inhumans, Marvel’s Runaways and Marvel’s Cloak and Dagger – the same day as the U.S. telecast! We are always looking for new ways and new titles to keep Singaporeans HOOQ’d month after month!”
As an introductory offer, Singtel postpaid customers can get a three-month trial on HOOQ with a 12-month contract and pay only S$4.90/month subsequently.
For customers who opt for a non-contract subscription, they will pay only S$7.90/month.
HOOQ is the latest addition to CAST’s wide range of content such as Aneka Plus, Asian Plus, Fox+, Variety Plus, Viu Premium and more.
Singtel postpaid customers can subscribe to HOOQ and enjoy:
· The best of Hollywood – movies available from 90 days of cinema release and the latest TV series on the same day telecast as the U.S.
· The largest selection of the best hits – 20,000 movies and TV series for the price of one movie ticket
· Entertainment for the whole family – including younger kids who can catch their favourite animated series such as Transformers: Robots in Disguise, Mr. Bean and more
· Unlimited online viewing using up to five devices – download anytime, anywhere
· An ad-free experience – uninterrupted viewing without ads
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
