iWorld
iTV’s new exec Sandeep Amar: We’ll launch video-first, multi-platform content properties
MUMBAI: Sandeep Amar, a senior leader in the Indian digital space, has joined iTV Network as the CEO of iTV – digital.
In his new role, Amar, with two decades of experience, will focus on building the digital assets for iTV Network and launch multiple new projects, he will be reporting directly to iTV founder and promoter Kartikeya Sharma.
Before joining iTV, Amar was the CEO of Indian Express Digital, prior to which he worked as the CEO for India.com, a ZEEL and Penske Media JV. Indian Express Digital and India.com properties reached leadership positions during his tenure.
Earlier, he also worked for Audiences, Times Internet Limited., Citigroup, Times Business Solutions, Zee Telefilms and The Times of India.
A six sigma black belt and alumnus of FMS, Delhi, Amar has been an avid blogger and speaker in digital space and considered as a thought leader in digital space in the country.
Sharma said, “We are happy to have Sandeep (Amar) on board at a time when the group is promoting several new-edge media solutions and working feverishly towards making information available in formats that will appeal to today’s tech-savvy consumers.”
Amar said, “We will be launching multiple projects including video-first properties, strong multi-platform digital video content properties, powerful native platforms and future tech projects in AI and Machine Learning. The key is to focus on building the future of digital publishing businesses as the metrics and environment are changing dynamically, the future is mobile, vernacular, video and strong product vision backed by future tech.”
iWorld
Airtel bets big on digital lending with Rs 20,000 Cr NBFC push
Telecom giant aims to transform India’s credit scene with a high-scale NBFC plan
NEW DELHI: Bharati Airtel is taking a bold step into the financial world. The telecom giant has announced plans to supercharge its Non-Banking Financial Company, Airtel Money Limited, with a whopping Rs 20,000 crore over the coming years.
Airtel will fund 70 per cent of the capital, with the remaining 30 per cent coming from the promoter group via Bharti Enterprises Limited. The move is designed to narrow India’s credit gap and bring simple, secure digital lending to more consumers.
The company is not starting from scratch. Its existing digital lending platform has already disbursed over Rs 9,000 crore, backed by smart underwriting, disciplined portfolio management, and real-time risk monitoring. With 500 plus data scientists and robust analytics, Airtel claims it has built one of the country’s most trusted lending service provider models.
Bharti Airtel executive vice chairman Gopal Vittal said, “Our success over the past two years shows how technology, data, and customer trust can create impact at a national scale. With this NBFC expansion, we aim to build a future-ready digital lending business that stands for trust, innovation, and inclusion.”
Airtel Money received its NBFC licence from the Reserve Bank of India on 13 February 2026. The expansion taps into India’s fast-growing financial sector, where formal credit accounts for just 53 per cent of GDP, highlighting huge room for growth.
The NBFC’s operations will integrate seamlessly with Airtel’s existing lending platform, keeping processes clear for customers while delivering a smooth experience. By leveraging its vast telecom customer base, Airtel aims to set a new benchmark in digital financial services and make lending accessible, simple, and reliable.
The Reserve Bank of India has noted that while Airtel Money has a valid registration certificate, it does not guarantee the company’s financial soundness or the repayment of liabilities.
