Event Coverage
IDOS 2017: Television is growing and will continue to do so, says BARC’s Partho Dasgupta
NEW DELHI: Broadcast Audience Research Council (BARC) India CEO Partho Dasgupta sounded a positive note at Indiantelevision.com’s 13th Indian Digital Operators Summit (IDOS 2017) in New Delhi’s The Lalit on 28 September 2017. Dasgupta stated that the video distribution ecosystem will have place for all types of DPOs – DTH, cable TV, OTT, terrestrial, free to air and even FTTH.
“India’s cable TV operators have been pretty resilient over the years,” said he. “There is a lot potential for them to distribute video in India. TV has till now reached around 64 per cent of the Indian households. Thirty-six per cent is still left. A 100 million households are still not connected with TV. Even if 50 million more were to get connected, that’s a lot of potential for everyone. Multiple players and multiple digital formats will exist,” he said.
He explained that India is one of the few countries where around 40 (television) channels are being added (as per MIB permissions) every year. “The launches are happening because there is potential in the market,” he said.
He pointed out that TV viewership is seeing growth like never before. “It spurted by 25 per cent to 27.0 billion impressions in 2017, from 22.4 billion impressions in 2016,” he stated. “Even the daily average time spent (ATS) has grown by 16 per cent from three hours seven minutes in week 41 2015 to three hours thirty-seven minutes in week 36, 2017.”
Dasgupta exclaimed that Doordarshan’s FreeDish is emerging as a potent force. “Free TV with 80 channels is being watched in rural areas. For them, the fact that some of the programmes are repeats does not matter because viewers are watching them for the first time.”
He highlighted that there is a lot of excitement around flat TVs, HD TV, 4K TV, but the reality in the Indian marketplace is that 86 per cent of TVs are CRT (cathode ray tube) sets. “There is movement upwards expected in this area too,” he added.
Dasgupta was of the view that the new millenials are watching some TV but they are also consuming video on their handheld devices. “However, OTT has some way to go because of bandwidth issues in India,” he pointed out. “Though the situation could change soon with dropping bandwidth prices and quality. And, we are getting ready with our measurement of multiscreen viewing which will include handheld devices.”
He stated that future of television looks healthy, as almost every genre is showing growth in terms of viewership. “GEC has expanded 12 per cent since the beginning of the year,” he elaborated. “News and movies have also grown. Hindi movies grew by 60 per cent in 2017 over week 41 of 2015; Hindi news by a whopping 93 per cent in 2017 over week 41 of 2015.”
For TV industry professionals, that should surely come as good news.
Event Coverage
Anime India announces Amazon MX Player as co-presenting partner for Anime India Kolkata 2026
MUMBAI: Riding high on the success of its blockbuster Mumbai debut, Anime India is accelerating its nationwide expansion with the announcement of Amazon MX Player as the co-presenting partner for Anime India Kolkata. The partnership marks a significant step forward in the festival’s mission to deliver large-scale, accessible, and fan-first anime experiences across the country.
Scheduled for 14 and 15 February 2026 at the iconic Biswa Bangla Mela Prangan, Anime India Kolkata will launch the first regional chapter of what is set to be a year-long, multi-city tour. As the curtain-raiser for the 2026 circuit, the Kolkata edition aims to fuse the energy of global Japanese pop culture with India’s fast-growing community of anime, manga, and pop-culture fans.
A household name in digital entertainment, Amazon MX Player brings unmatched reach and cultural relevance to the Anime India platform. With its expanding focus on anime and youth-driven content, Amazon MX Player’s involvement as co-presenting partner reinforces Anime India’s vision of making anime culture more inclusive breaking barriers of language, geography, and accessibility to connect with fans nationwide.
Anime India Kolkata 2026 will showcase cosplay competitions, interactive zones led by the Indian Gunpla Community, India-39 Vocaloid Community, The Japan Curry, and Adda-o-Otaku by The Otaku Guild. Fans can join tournaments across fighting games, Pokémon VGC, and more. Acclaimed Japanese director Susumu Mitsunaka (Haikyu!!) will attend as guest of honour, appearing in panels and live sessions. Positioned as an immersive celebration of fan culture and industry collaboration, the Kolkata edition marks the beginning of Anime India’s nationwide expansion.
Sharing their perspective on the partnership, Amazon MX Player director Aruna Daryanani expressed, “Anime in India has evolved from a niche interest into a mainstream cultural movement, driven by an increasingly engaged and passionate fanbase. At Amazon MX Player, our focus is on expanding access by bringing anime to audiences across the country for free and in multiple local languages. Our association with Anime India reflects our commitment to supporting the growth of anime in India and deepening connections with fans, while continuing to build Amazon MX Player as a trusted destination for free, high-quality entertainment.”
“Anime India Kolkata is a celebration of how anime has grown beyond entertainment into a powerful cultural and creative force. By bringing fans, creators, and industry leaders onto one shared platform, the festival is helping define the future of pop culture in India,” said Anime India co-founder and director Neha Mehta.
The debut edition of Anime India 2025 in Mumbai attracted over 29,000 fans, quickly cementing its status as a landmark celebration of anime and Japanese pop culture. Riding on this overwhelming response, the Kolkata chapter is projected to draw more than 40,000 visitors across two days, positioning it as one of the biggest anime conventions ever held in eastern India.
Anime India is focused on bringing together fans from across the country to create a truly pan-India celebration of anime, manga, cosplay, gaming, and Japanese culture. With plans to expand into four key metropolitan hubs in 2026—east (Kolkata), north (Delhi), west (Mumbai), and south (Hyderabad)—the festival seeks to deliver globally benchmarked experiences while supporting and uplifting creators, artists, and fan communities throughout India.
