Brands
Disney, Sony YAY!, Green Gold support Kids Karnival
MUMBAI: Krazy Kids Karnival, a kids’ event with innovative fun and engagement activities for toddlers-to-teens, has been planned on 14 and 15 October at City Park, near MMRDA Office, Bandra Kurla Complex in Mumbai.
Skechers Kids are the title sponsors. Disney Channel, Sony YAY!, Green Gold Animations, Pillsbury, Kidzania, Fru2go, Jungle Magic, and JAMMS are their other partners.
The carnival is organised and conceptualised by Meltwater Events and KFORKIDS. At the event, 10-15 workshops will be held on storytelling, science lab, art and craft zone, adventure camping.
Meltwater Events director Navin Todi said, “We realised there is need of a place where the family could spend quality time with their kids in a safe environment. This event will provide opportunities to combine entertainment with knowledge for kids.” Meltwater director Niphul Jain, “It is not only about having fun but also about learning and development.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
