iWorld
Vi says ‘Let’s Netflix’
Mumbai: Leading telecom operator Vi, today announced its partnership with the global streaming service provider – Netflix, further strengthening its entertainment offerings for its customers. With this partnership, Vi users will be able to enjoy world-class entertainment with the best streaming experience on any device of their choice – mobile, television or tablet. Vi has currently introduced Netflix offering for its prepaid customers and will soon be launching Netflix bundled postpaid plans too.
Home to an incredible variety of local and global stories like Heeramandi: The Diamond Bazaar, Amar Singh Chamkila, The Great Indian Kapil Show, Laapataa Ladies, Animal, Fighter, Dunki, Squid Game, Bridgerton, Mamla Legal Hai to name a few, Netflix in India recently announced its power-packed 2024 lineup, offering a wide range of films and series for the audience.
Vi has introduced two new unlimited prepaid packs offering unlimited calls & data bundled with Netflix basic subscription that will allow users to watch Netflix on mobile as well as TV.
Today, Vi is the only telecom operator to offer a Netflix basic proposition at an attractive price point of less than Rs 1000 bundled with a prepaid plan. Apart from the above-mentioned benefits, Vi users recharging with the 84 days validity product, will also get flagship Hero proposition benefits such as data delight, night binge and weekend data roll-over.
Vi will soon launch its postpaid offerings with Netflix.
iWorld
Ankuur Rajesh Kapila named national sales head – India at ZEE5 & digital
Former sports-gamification executive to drive revenue strategy and digital monetisation across India
MUMBAI: A seasoned dealmaker across television, sport and digital, Kapila steps in as national sales head – India, charged with sharpening revenue strategy, widening market reach and deepening digital monetisation. The mandate is clear: convert scale into sales and attention into advertising.
The move bolsters the streaming ambitions of Zee Entertainment Enterprises Limited as competition intensifies in India’s crowded OTT market. The focus will be on stronger advertiser tie-ups, smarter packaging and monetisation that keeps pace with shifting viewer habits.
Kapila arrives from JioStar India Pvt. Ltd., where as vice president – sports gamification he helped scale Jeeto Dhan Dhana Dhan into one of the country’s largest live play-along ecosystems. During the Indian Premier League and major international tournaments, the platform engaged over 300 million fans, blending branded integrations with sponsorship-led revenues.
The appointment also marks a homecoming. Across a 14-year earlier stint at the company, Kapila handled brand solutions across regions and genres, led key account management for the GEC cluster and oversaw programming and content acquisition at Zee Studio. Few executives have worked as many sides of the revenue engine.
For ZEE5, the signal is unmistakable: monetisation is back in the spotlight. With advertisers chasing measurable impact and platforms chasing profitability, Kapila’s brief is to make growth pay. In the streaming wars, scale is vanity, revenue is sanity, and momentum is everything.
