MAM
Dentsu’s iProspect bolsters leadership with role elevations
MUMBAI: iProspect India, the digital agency from Dentsu Aegis Network, has strengthened its leadership band through different role advancements. The digital landscape is evolving, a dynamic industry coupled with seasoned client demands are re-defining the way it works. In keeping with this change, iProspect India has made key meritorious promotions.
Ankita Pande, previously AVP – Operations, is now Head of Strategy at a pan India level, based in Delhi. She comes with a keen strategic bent of mind and great potential to add value to the business. She will also work on growing the branding business amongst other basket of objectives.
Based in Mumbai, Venkat Gavaskar Dontha has been assigned the responsibility of Branch Head – West. He was AVP – SEO prior to this. The new role involves heading the Mumbai region and surrounding cities with respect to client servicing, business development and operations.
Ankita and Venkat will both report into iProspect India CEO Rubeena Singh.
Shipra Tandon, Strategist – Content Marketing, will head the agency’s new content marketing division Intelligent Content at a national level. This business line will primarily facilitate the use of content in digital performance, providing an end-to-end solution on content strategy, creation, promotion and impact. She will report into Srikar Nagubandi, Senior Vice President – Operations and is based in Mumbai. Shipra was earlier Strategist – SEO.
Rubeena Singh, CEO, iProspect India said, “Various factors such as changing industry dynamics, enhancing the client experience, ensuring best interests of the business and doing justice to the skillsets of some of our leaders, demand that we always have a passionate and result-oriented leadership team at the helm.”
She added: “The strategy and content marketing pieces take top priority at iProspect India as we move forward and are crucial elements of our growth, which will feed into business development and client servicing.”
MAM
Nikita Kandhari expands role at Prime Video India
Senior leader now heads content marketing for hindi slate while retaining principal position.
MUMBAI: Nikita Kandhari just levelled up her Prime Video game because when you’re already scripting hits, the next move is to own the whole Hindi storyline. Nikita Kandhari has taken on an expanded leadership role at Prime Video & Amazon MGM Studios, now heading content marketing for the Hindi slate covering original series, movies, and licensed titles while continuing as principal for content marketing.
Announcing the move on LinkedIn, Kandhari wrote, “I’m excited to share that I’m stepping into an expanded role, leading content marketing for the Hindi slate… The past year has been an intense period of learning across building new IPs, shaping campaigns, and working more closely than ever with cross-functional teams. I’m grateful for the trust, mentorship, and collaboration that made that growth possible.”
In her broader mandate, Kandhari will shape integrated, audience-first marketing strategies for Prime Video’s growing Hindi content portfolio, aiming to deepen engagement with India’s booming streaming viewers through thoughtful, culturally attuned campaigns.
Kandhari brings nearly two decades of experience across media, FMCG, and advertising. Before Amazon, she held key roles at Netflix, Hotstar, Unilever, Ogilvy & Mather, and began her career in 2008 as a Research Analyst at The Nielsen Company. She holds an MBA in Marketing and Strategy/Leadership from the Indian School of Business.
Her expanded remit arrives as Prime Video and Amazon MGM Studios continue to scale their Hindi originals and licensed offerings in one of the world’s most competitive and fast-growing streaming markets. For a platform betting big on regional storytelling, placing someone with Kandhari’s blend of strategic depth, creative campaign experience, and cross-industry insight at the helm feels like the perfect plot twist to keep viewers hooked.
