Brands
Kidzania ties up with Nutella
MUMBAI: KidZania Delhi NCR, an indoor theme park that inspires and educates children, has partnered with Nutella via the launch of the ‘Nutella Breakfast Deli’ establishment.
This association will allow children to play the role of a ‘Breakfast Chef’ and prepare fun and tasty breakfast recipes with Nutella according to the recipe provided. Kids are explained the importance of breakfast in their daily diet and prepare an exciting recipe using Nutella.
Thereafter, kids can consume their own breakfast or share it with their family and friends. Every child would get a specially created ‘Nutella Recipe Booklet’ as part of a giveaway at the end of the activity. As an additional giveaway, kids can take home a Nutella spife exclusively during the launch month. These activities will inculcate different values like psychomotor, cognitive, emotional and social skills via experiential learning.
KidZania India director – strategic partnerships Sona Mazumdar said, “The Breakfast Deli activity will impart the importance of a healthy breakfast in a child’s daily diet along with the balanced nutrients which go into making a breakfast healthy using different recipes. The activity will trigger cognitive and psychomotor development in them.”
Nutella head of marketing Vidya Sagar Singh, “Through the partnership, we want to grow this love for our brand bigger in India with our little fans.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
