Brands
‘Experience Hyundai’ to campaign in rural markets
MUMBAI: Hyundai Motor India has initiated ‘Experience Hyundai’ campaign across 418 rural locations in India. The campaign aims to generate high engagement with customers during the festive season through a Pan-India road show.
‘Experience Hyundai’ campaign is organised to enhance customer connect in the rural markets with a Caravan of Hyundai cars in the smaller towns and villages. The objective of the campaign is to reach out to the customers in these markets directly to create an interface with products and offer them the best benefits.
Hyundai Motor India director of sales and marketing Rakesh Srivastava says, “We are confident of establishing a strong brand presence for Hyundai offering unparalleled value through global technology and feature-rich cars to the customers in the rural market.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
