MAM
Programmatic media co Oplifi raises Rs 50 mn from Rainmaker
MUMBAI: Oplifi, a Singapore-based programmatic media company that focuses on transparency, simplicity and accessibility has raised USD 750, 000 (Rs 49.3 million) from the Mumbai-based early-stage venture capital fund Rainmaker Ventures.
The company, founded towards the end of 2015, has over the years provided best in class digital media amplification technologies for creating the requisite buzz, increasing intent to purchase and fulfilling strategic business goals. It strongly believes that companies of all sizes should have access to world class technology.
According to a KPMG CII report, India’s digital advertising grew by 15.5 per cent in 2016. The report stated that programmatic advertising will soon command a big share of the pie with traditional advertisers recognising the benefits. It further added that programmatic content will no longer just dominate digital display advertising, but will shortly see a mass adoption through programmatic television advertising.
Co-founded by Gautam Dutt and Anup Kumar, Oplifi works with brands like Lufthansa, Motorola, Vicco in India, RWS and Amex in Singapore, Trapper Media in Malaysia, Cyber One Group in Hong Kong amongst others.
Dutt said: “Oplifi, being independent of any large agency network is not beholden to any particular tech platform. This allows us to focus on what truly matters to the client and provide an independent perspective.”
Rainmaker co-founder Atul Hegde added, “With Oplifi, we have expanded our investment base into South-East Asia.” He added: “We are bullish on the digital marketing ecosystem and are actively looking at investing in areas like UI/UX, digital video creation, influencer marketing platforms and IOT integration services. Potential markets include South East Asia, Middle east and of course India.”
Brands
Manindra Mohan joins CoinDCX as SVP & head – data & analytics
Former Amazon and Unacademy analytics leader to scale crypto insights
MUMBAI: India’s crypto exchange CoinDCX has appointed Manindra Mohan as SVP and head of data and analytics, bringing on board a seasoned data strategist at a time when the country’s digital asset market is entering a decisive phase.
In his new role, he will steer enterprise-wide data science, analytics and business intelligence initiatives. His mandate spans product, growth, risk and customer experience, with a clear brief to embed data-led decision-making into the company’s core as it scales across India and beyond.
Announcing the move, Mohan said he was “thrilled” to join CoinDCX, calling the Indian crypto market pivotal and ripe with opportunity. He thanked co-founders Sumit Gupta and Neeraj Khandelwal, along with Mridul Gupta, for the opportunity to help shape what he described as the future of finance.
He noted that architecting data solutions for a 24 hour global asset class presents a formidable challenge. Yet, he added, the chance to redefine financial access and drive crypto adoption “across every pin code in India” makes the task compelling.
Mohan arrives with nearly two decades of experience across technology, media and digital platforms. Before CoinDCX, he served as head of data science, analytics and BI at Carousell Group. Prior to that, he was SVP and head of analytics at Unacademy, where he built and scaled the analytics and insights function supporting product, sales, marketing and finance teams.
His earlier stints include heading analytics for Amazon prime video in India, where he oversaw data across product, acquisition, engagement and content, as well as serving as senior manager data sciences and advanced analytics at VMware and senior manager marketing and digital analytics at Dell Technologies. He began his career as senior business analyst at Cognizant, working on large scale crm and analytics implementations for global clients.
Colleagues describe Mohan as a builder of teams as much as models. From managing global analytics rollouts to leading large cross functional units, he has consistently combined statistical rigour with commercial instinct.
At CoinDCX, that blend could prove timely. As crypto exchanges navigate regulation, volatility and rising user expectations, data is no longer a back office function. It is the compass. With Mohan at the helm of analytics, CoinDCX is betting that sharper insights will translate into deeper trust and broader adoption in a market that never sleeps.
