MAM
Enerzal salutes unsung heroes – soldiers
MUMBAI: Enerzal, a balanced energy drink, has launched its campaign saluting soldiers who, even on the auspicious Diwali occasion, are protecting India’s borders – A responsibility taken out of passion and love.
Conceptualised by SoCheers, #ResponsibilityIsAPrivilege – the 1 min 08 sec ad film showcases a day’s journey in the life of a soldier to salute their passion and sacrifices for the love of its country and people. In different scenes, it takes a sneak peek in their life which has been unseen by many. Through a deep-relatable voice-over, the video conveys a message that hard work has no caste and blood possesses no religion; it is the sweat and blood that make these soldiers passionately attentive at the border.
What the ad wants you to take away is though sweat seems like a salty water, it is the passion of the soldier which sums up as a responsibility taken for the love of the country and its people; Enerzal salutes these soldiers.
The video ends by two soldiers energising themselves through Enerzal.
Enerzal marketing head Anang Mohan Basu states: “Enerzal is an ideal hydration choice for broader everyday moments that need a ‘pick me up’ when we sweat, whether it’s getting through a task at work or in between household chores. For this project, we were searching for stories where the sweat is unnoticed, but plays a vital role in making our life better.”
SoCheers Infotech co-founder and films head Mehul Gupta added, “When the concept was first discussed, we knew we have to keep it real. An extra effort was made to use real voice-overs instead of a professional one to communicate the sincerity which actually lends emotions of the scene to sync with the character’s expressions.”
The audience will see this campaign across digital platforms like Facebook, Instagram and Youtube.
