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Chandramohan Mehra bids adieu to Sony Sab
MUMBAI: Sony Sab and Sony Pal senior VP and head of marketing Chandramohan Mehra has quit.
Mehra is serving his notice period and is slated to join a financial sector, confirmed indiantelevision.com sources.
Mehra joined Sony in July 2014, and was looking after the development of the brand, show launches, consumer engagement and digital initiatives.
He led several activities and brand campaigns including Digital Divides – SAB Unites, consumer engagement initiatives – ‘Fun-with-Family’ and others.
Prior to joining SPN, Mehra was country head – emerging business at SBI Life, JV of BNP Paribas, a leading life insurer where he set up the online business vertical. He also led brand, marketing, cross sell vertical, PR and analytics at SBI Life. Before SBI Life, Mehra worked at Kotak Mahindra and FCB Ulka.
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