News Broadcasting
Republic TV enters MENA via OSN Pehla
MUMBAI: English news channel Republic TV is riding to the Middle East and North Africa (MENA) with its first international launch. The newest kid on the block has tied up with local pay-TV provider to launch on OSN Pehla on 5 November.
Launched in May this year by stalwart journalist and former face of Times Now, Arnab Goswami, the channel surged up the records chart in its first week and has claimed a significant pie of the English news space.
Republic TV,president of distribution and international revenues Priya Mukherjee adds, “Since our inception earlier this year, Republic TV has strived towards widening the reach of our cutting-edge content. While we successfully executed the reach of Republic TV across all households in the fragmented Indian cable distribution ecosystem during the first six months of the channel, our next target would be to reach audiences across the world. Our launch in the MENA region is our first foray in international distribution and we hope to expand our reach further with audiences around the world soon.”
Indiantelevision.com had reported that the channel was to launch in the MENA market by June, followed by a launch in Singapore.
Republic TV CEO Vikas Khanchandani says, “Demand from the market has been over whelming and we are extremely delighted to bring Republic TV to the audiences in MENA through OSN. We will also look to create original content specific to the MENA markets in due course and Priya and her team will be offering advertisers the most impactful news media platform reaching discerning audiences in the region.”
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