MAM
Mindshare appoints Sudipto Roy as managing director, team Unilever for AAR
MUMBAI: Mindshare has appointed Sudipto Roy as its new managing director, Team Unilever for AAR (APAC, Africa, Middle East,Turkey, and Russia). Roy’s mandate is to bring the collective power of WPP to Unilever and help create a horizontal offering for one of the agency’s most important global accounts.
Roy first started at Mindshare heading strategy for the Mindshare Unilever team in Mumbai back in 2007. He relocated to Singapore in 2011 to lead the Unilever relationship out of the Singaporehub and went on to play a wider role as Chief Client Officer for Mindshare APAC in 2014. He later joined Tenth Avenue (WPP’s connected experiences company) as CEO of developing markets in2015.
Roy will be based out of Singapore and will wear two hats in his new role. In his first role, he will assume leadership of the Mindshare central and market teams in AAR and ensure they remainahead of the curve on new products and services. His other role will see him proactively work with various WPP agencies to create compelling offerings across digital, data, research, consultingservices, content, shopper, and e-commerce.
Sudipto Roy says, “I am very excited to be back with WPP at such an interesting point in the development of this industry. We are perfectly poised to build on the advances of the last few years and create the nextiteration of the marketing services model powered by data, technology, content & commerce. What we do now sets the tone for the next decade.”
WPP global team Unilever head Peter Dart says, “Roy joins us at a time when we are beginning a significant business transformation task as we bring many of our units together to create a more impactful service for one of our largest global clients. His deep knowledge of our markets, our network, and of the Unilever marketing teams willserve as a great enabler to drive this change.”
Mindshare South East Asia chief executive officer Himanshu Shekhar adds, “It is great to have Roy back into the extended Mindshare & WPP family. He is a unique talent whose product and business orientation helps us create impact at speed. We look forward to exciting innings from him.”
Sudipto’s role is effective immediately.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
