MAM
Mindshare appoints Sudipto Roy as managing director, team Unilever for AAR
MUMBAI: Mindshare has appointed Sudipto Roy as its new managing director, Team Unilever for AAR (APAC, Africa, Middle East,Turkey, and Russia). Roy’s mandate is to bring the collective power of WPP to Unilever and help create a horizontal offering for one of the agency’s most important global accounts.
Roy first started at Mindshare heading strategy for the Mindshare Unilever team in Mumbai back in 2007. He relocated to Singapore in 2011 to lead the Unilever relationship out of the Singaporehub and went on to play a wider role as Chief Client Officer for Mindshare APAC in 2014. He later joined Tenth Avenue (WPP’s connected experiences company) as CEO of developing markets in2015.
Roy will be based out of Singapore and will wear two hats in his new role. In his first role, he will assume leadership of the Mindshare central and market teams in AAR and ensure they remainahead of the curve on new products and services. His other role will see him proactively work with various WPP agencies to create compelling offerings across digital, data, research, consultingservices, content, shopper, and e-commerce.
Sudipto Roy says, “I am very excited to be back with WPP at such an interesting point in the development of this industry. We are perfectly poised to build on the advances of the last few years and create the nextiteration of the marketing services model powered by data, technology, content & commerce. What we do now sets the tone for the next decade.”
WPP global team Unilever head Peter Dart says, “Roy joins us at a time when we are beginning a significant business transformation task as we bring many of our units together to create a more impactful service for one of our largest global clients. His deep knowledge of our markets, our network, and of the Unilever marketing teams willserve as a great enabler to drive this change.”
Mindshare South East Asia chief executive officer Himanshu Shekhar adds, “It is great to have Roy back into the extended Mindshare & WPP family. He is a unique talent whose product and business orientation helps us create impact at speed. We look forward to exciting innings from him.”
Sudipto’s role is effective immediately.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
