Brands
Brand Street India handed on-ground activation for Gulf Engine Oil
MUMBAI: Integrated marketing agency, Brand Street India has won the mandate to handle on-ground activities for Gulf Engine Oil, a Hinduja Group Indian Company. Brand Street India executed activities at multiple locations such as garages and retail stores in order to approach and inform customers about the most suitable car lubricant for their vehicle’s engine.
Currently, Gulf Engine Oil has a number of engine oil related products floating in the market. With the help of Brand Street India, the company aims to increase the effectiveness of its sales, along with creating a valuable consumer interaction and engagement to help build a positive brand image.
The campaign aims to educate consumers about the product that best suits the engine of their car along with explaining long-term benefits of the same. Some of the major products which it intends to promote are Ultrasynth X, 10W- 40, SW-30, Multi G Max, 20W-50, Formula GX, 5W-40, Super Diesel X-10, 15W-40, Multi G Max, 20W-40 and more.
Brand Street India is also handling inventory management, pre and post sales reports compression, mechanic meeting for sales improvement and consumer feedback for Gulf Engine oil. Furthermore, they are using this platform to identify future buyers even in the absence of recent intent in order to improve brand awareness as well. This campaign will be carried throughout the month of November 2017.
Brand Street India national head Surendra Singh says, “Gulf engine oil has a rich heritage of 100 years and a global recognition with millions of trusted consumers. In order to drive revenue growth for such a huge company, it is imperative that the sales team ensures personalised engagements with their prospects and customers. This is exactly what Brand Street India is delivering by driving this campaign. This is indeed a prestigious feather in Brand Street India’s cap.”
Rural Street senior manager Rajesh Dogra adds, “We at Brand Street India are proud to support and further build on our strong relationship with Gulf Engine Oil. We are confident that our association will help us showcase our strategic brilliance which will bring to light the true essence of not just one but both the brands.”
Brand Street India will also be holding these activities in association with a number of housing societies within the city. With special kiosks designed to promote Gulf Engine Oil, the present volunteers will share informative insights regarding engine oils with the residents of the society as well.
Brands
Rohini Laya Venkateswaran named executive director at Gillette India
P&G veteran with two decades of experience steps into leadership role
NEW DELHI: Rohini Laya Venkateswaran has been appointed executive director at Gillette India Pvt. Ltd., bringing with her more than two decades of experience across sales, strategy and brand leadership within the consumer goods sector. In her new role, she will help steer the company’s strategic direction and growth while strengthening its footprint in the grooming and personal care category.
Venkateswaran joins the board after a long career at Procter & Gamble, where she spent nearly 21 years shaping sales strategy, building brands and driving market expansion across India and international markets.
Most recently, she served as chief sales officer for India at P&G. Prior to that, she was vice president and country manager for east gulf markets, overseeing operations in Kuwait, Oman, Bahrain and Qatar while also guiding sales strategy across the Gulf region, including the UAE.
Earlier in her career, she led sales strategy and planning for India while serving as marketing leader for brands such as Olay and Old Spice. During this stint, she focused on reshaping go-to-market channels and building awareness through digital, social and influencer-led campaigns to drive growth.
Her journey at P&G also included roles such as director sales strategy and planning leader India, associate director modern retail and ecommerce, regional manager for Delhi and Rajasthan, and several key account and trade marketing roles across the country. She also spent time in the United States working on the P&G Walmart international team, collaborating on global retail initiatives.
Venkateswaran holds an MBA in marketing from SP Jain Institute of Management and Research and a bachelor’s degree in mechanical engineering from RV College of Engineering.
With her mix of sales acumen, brand-building experience and global exposure, Venkateswaran’s appointment signals a sharpened focus on growth and market leadership for Gillette India.
