iWorld
SportsFix & Accedo tie up for live OTT sports feeds
MUMBAI: Accedo has tied up with SportsFix to deliver dedicated OTT sports live streaming service in the ASEAN region. SportsFix has also selected the Brightcove Live platform to deliver premier live and VOD local sports content across the region.
SportsFix, launched in Malaysia in August 2017, is ASEAN’s first OTT platform that delivers live and VOD sports content, with a focus on live streaming as a premium offering. The platform was conceptualised and launched to serve a large untapped niche segment of overseas foreign workers in the region.
SportsFix streams popular local, regional and international sports content on its platform and works closely with Telecommunication operators across the region to deliver the content directly to millions of mobile devices.
SportsFix CEO Carl Kirchhoff comented, “Accedo’s platform and excellent team helped us launch in record time with all Telcos in Malaysia and allows us to aggressively roll-out localised services in ASEAN in 2018. Accedo’s proven expertise in this region and agile development of a suite of customisable products were the main reason for choosing Accedo.”
Accedo CEO Michael Lantz added, “Sports entertainment is one of the key drivers for video services and innovation across the globe. The mix of live and VOD sports content from both regional and international matches are likely to prove extremely popular amongst consumers.”
SportsFix is currently available via mobile web and by Q1 2018 can be expected on iOS and Android, SportsFix is using Accedo One Inisght to analyse usage and engagement metrics across those platforms.
iWorld
Govt pushes live events sector to Rs 196 billion by 2028
LEDC roadmap targets 15–20 million jobs and global hub status by 2030
MUMBAI: India’s live events story is getting louder and this time, it’s policy turning up the volume. The fourth meeting of the Live Events Development Cell (LEDC), chaired by Chanchal Kumar, was held on 30 April 2026 at Vigyan Bhavan, bringing together representatives from nine Central Ministries, six States and 12 industry stakeholders to chart the sector’s next phase of growth. The numbers already tell a compelling story. India’s organised live events industry was valued at Rs 145 billion in 2025 and is projected to grow at 10 per cent to Rs 196 billion by 2028 making it one of the fastest-expanding segments within the media and entertainment ecosystem.
Set up in July 2025 by the Ministry of Information and Broadcasting, the LEDC is tasked with turning that momentum into a structured growth engine. Its long-term ambition is ambitious, position India as a global live events hub by 2030 while generating an additional 15–20 million jobs.
At the meeting, officials emphasised the sector’s multiplier effect spanning tourism, employment and allied industries while underlining the need for coordinated execution. A key update was the rollout of a single-window clearance system for live event permissions via the India Cine Hub portal, aimed at simplifying approvals and improving transparency.
States have been urged to adopt the system, alongside implementing the “Model Executive Order for Streamlining Licensing and Permissions for Live Events in India, 2026” by 31 May 2026. The framework seeks to standardise what has long been a fragmented and time-consuming regulatory process.
Beyond permissions, the discussion also turned to infrastructure and talent. A draft concept for greenfield venue development was tabled, alongside plans to build a skilled workforce. The Indian Institute of Mass Communication, in collaboration with industry bodies MESC and EEMA, is set to introduce certificate courses tailored to the live events sector.
Chanchal Kumar stressed that alignment across stakeholders is already in place, with the next challenge being execution at scale. The government, he noted, remains committed to creating a facilitative and transparent ecosystem for organisers.
For an industry once seen as fragmented and event-driven, the message is clear, India’s live events business is no longer just about the show, it’s about building an entire stage for growth.
