Factual
Launch of ZEEL’s lifestyle channels round the corner
MUMBAI: Living Foodz, which was first aired in 2015 replacing Zee Entertainment Enterprises Limited’s (ZEEL’s) Khana Khazana channel, will soon have a trio of new channels, adding to the network’s lifestyle bouquet.
Demonstrating its appetite for more market share in the lifestyle genre, ZEEL is adding Living Flavourz, Living Rootz and Living Travelz, to its lifestyle entertainment genre.
A source close to the development confirmed the news to Indiantelevision.com and said that the promotion and marketing activities for the new channels would begin from 20 November.
In 2015, during the launch of Living Foodz, ZEEL and Essel Group chairman Subhash Chandra had announced that the network would launch four new channels in the Living bouquet. The company had announced that it would launchLiving Homez, a channel for home decor, Living Travelz, which would focus on travel and adventure, and Living Rootz would concentrate on India’s rich civilisation.
ZEEL, however, is likely to launch Living Flavourz along with Living Rootz and Living Travelz.
In an interview with Indiantelevision.com around the launch in 2015, Chandra had said that the Living network would hit the Rs 1000 crore mark in four years.
According to reports, more than 10 per cent of the global television viewership comes from the lifestyle category.
MUMBAI: India’s most famous hot seat is about to welcome an unlikely first-timer. For the first time on Hindi general entertainment television, industrialist Kumar Mangalam Birla will appear on Kaun Banega Crorepati, the iconic quiz show hosted by Amitabh Bachchan.
The special episode marks a rare meeting point of boardroom heft and prime-time television, bringing one of India’s most influential business leaders face to face with the country’s most enduring screen legend. It is a crossover that blends intellect, leadership and popular culture, all under KBC’s familiar spotlight.
Birla’s appearance dovetails neatly with the show’s current theme, Jahaan Akal Hai, Wahan Akad Hai, which celebrates the confidence that comes from clarity of thought and knowledge. His presence lends weight to the idea that sharp thinking and conviction are as vital in life as they are in the quiz chair.
In a thoughtful conversation with Bachchan, Birla shared an upbeat view of India’s economic journey, pointing to the nation’s rapid growth and the scale of opportunity opening up across industries and communities. He spoke of momentum, ambition and a future shaped by enterprise and ideas.
The episode is not all serious talk. In lighter moments, Birla confessed his long-standing admiration for Bachchan, calling him his favourite actor and admitting to a touch of nervousness at answering questions in front of the Shahenshah himself. The candour adds a human touch to a man more often seen in headlines than on television sets.
The special episode airs on Monday, 29 December at 9.00 pm on Sony Entertainment Television and Sony LIV.
