MAM
A new, premium fragrance to mark the 25th anniversary of BOSS Bottled
Mumbai: To celebrate, The 25 anniversary of a fragrance icon, the original BOSS Bottled Eau de Toilette. The occasion in spectacular style, BOSS Fragrances is unveiling its latest launch: BOSS Bottled Elixir. The newest olfactive chapter within the BOSS Bottled family, BOSS Bottled Elixir is an elevated interpretation of modern masculinity.
With one bottle sold every four seconds worldwide, the original BOSS Bottled is a quintessential fragrance in men’s grooming routines. This iconic, timeless scent is a tribute to innate sophistication, designed for the many facets of the contemporary man.
The most highly concentrated BOSS Bottled composition to date, BOSS Bottled Elixir makes a luxurious addition to the BOSS Bottled family. With elegant refinement, it encourages you to find your inner light and be your BOSS.
BOSS Bottled: An exquisite fragrance crafted with fine ingredients
Propelling this admired signature scent into the premium realm, BOSS Bottled Elixir sees an icon newly interpreted with a vigorous statement promising unmatched intensity and an immersive wearing experience that inspires confidence, courage, and ambition.
Intensity at its utmost
The new Elixir is captivating, with a high concentration of opulent ingredients. Top notes of incense and cardamom essences emit a warm, vibrant impression while a heart of vetiver and patchouli entices with an earthy imprint. BOSS Bottled Elixir develops to reveal a base of cedarwood essence and labdanum absolute, serving a strong, woody charisma and a burst of bold masculinity.
This new fragrance, crafted by the legendary master perfumer Annick Menardo – creator of the BOSS Bottled signature scent – in close collaboration with Suzy le Helley, celebrates the reinvention of a modern classic.
Find your inner light
The unique BOSS Bottled glass flacon highlights this new chapter, as its deep black lacquer gives way to a gleaming light in the centre, capturing the concept of BOSSes finding their inner light. A radiant ceramic finish and a brushed icy-gold cap further elevate the elegance of this new creation within the BOSS Bottled story.
For 25 years, BOSS Bottled has inspired driven men to take on every challenge while staying true to their core values of honesty, integrity, and authenticity. Multi-talented Hollywood actor Chris Hemsworth, the global face of the BOSS Bottled franchise, stars in the new BOSS Bottled Elixir campaign. Internationally acclaimed, yet always humble, he is defined by much more than his success on the big screen. A multifaceted, inspirational archetype of the modern BOSS, Hemsworth makes for the perfect face of this iconic fragrance family’s next chapter.
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
