Brands
QuikrEasy shows you how things are done easy
MUMBAI: Mullen Lintas Bangalore has conceptualised a three-film campaign for QuikrEasy, the services vertical of Quikr. The platform provides a way to find hyper-local services such as professional movers and packers, pest control, interior designers/architects as well as day to day services. Along with this, there is a special focus on its beauty services called AtHomeDiva.
Mullen Lintas was tasked with this campaign to establish QuikrEasy as a one-stop platform for getting service providers for all home-related services with greater convenience, wider choice and peace of mind.
Quikr CMO Vineet Sehgal says, “We often find the task of identifying, evaluating and then engaging with service providers cumbersome and end up delaying the task that can make life better. QuikrEasy symbolises the simplest and convenient way to manage small or big tasks in the easiest possible way.”
The brand’s services find appeal with urban households who are pressed for time and are seeking assistance to smoothly manage their everyday household and lifestyle-related chores. Small or big but important tasks remain unfinished and are often postponed on account of other priorities.
The first two films show the act of procrastination is amplified, be it fixing shelves or calling the pest control services, all postponed due to pre-occupation. The third film highlights the solution to the challenges urban females face while juggling between work, home and social responsibilities. This film shows the ease of indulging in the comfort of home for a wide variety of high-quality beauty services.
Mullen Lintas national creative director Shriram Iyer adds, “Most of the times it’s the simplest of jobs that overwhelm us. Be it doing repairs, getting the house painted, or for women even getting a simple wax. It was this insight of what happens when the smallest chores hold us down and how with QuirkEasy’s convenience and speed everything can get resolved in a jiffy that informed our campaign.”
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
