iWorld
Aaj Tak dominates exit poll concurrency, sets streaming viewership records
Mumbai: Aaj Tak dominates exit poll concurrency, surpassing all competitors combined as streaming takes front seat in media consumption planning. Aaj Tak in a remarkable demonstration of its unparalleled reach and emerged as the leading news channel in India.
According to the latest viewership data, Aaj Tak’s exit poll coverage garnered an audience greater than two to three times the combined viewership of all other Hindi news channels on the primary feed.
The channel resonated strongly with viewers if we combine all feeds too.
This was highest prime-time concurrency reported by any news channel in the last one year.
Aaj Tak’s success is matched by its sister channel which too maintained no1 position across the four hours of 6 to 10 pm yesterday.
This makes streaming a strong media platform for advertisers.
