Brands
NBA partners Jabong to operate official online store
MUMBAI: The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.
The NBAStore.in is powered by Jabong which will offer authentic merchandise, including player jerseys, fanwear apparel, performance and casual footwear, backpacks, caps, and a host of other accessories.
As part of the partnership extension, Jabong will also serve as a partner for the recently launched NBA daily fantasy game on NBA.com, Dream11.com and the Dream11 app, providing players with the opportunity to win NBAStore.in gift cards. Jabong will continue to be a key partner of select NBA events in India.
NBA India MD Yannick Colaco said, “Since the launch of our online store four years ago, sales have grown fivefold, so we are thrilled to extend our partnership with Jabong to continue providing our fans in India with the latest NBA gear.”
“We have always strived to partner with leading international sports brands, and with the launch of NBAStore.in in 2014, we addressed the growing demand for NBA merchandise in India,” said Jabong CEO Ananth Narayanan.“We have witnessed significant growth in NBA merchandise sales over the last four years, and we look forward to continuing our association with the NBA to provide a destination for fans in India to celebrate their passion for basketball.”
The NBA now has 12 international e-commerce sites.
Also Read:
Mairu Gupta and the art of building the NBA in India
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
