Brands
Crosshairs Communication bags PR duties for Little Tags & PrettySecrets
MUMBAI: Public relations and social media agency, Crosshairs Communication has bagged two new accounts from the lifestyle sector. The two brands in the kitty are namely, Little Tags and Pretty Secrets.
Little Tags is a multi-label e-commerce website for children that stocks an assortment of luxury apparel, footwear, jewellery, accessories and gift solutions for boys and girls between the age group of zero to 14 years. Crosshairs Communication will handle both PR and Social Media presence for the brand.
The company will also handle the PR mandate for PrettySecrets, one of the fastest growing lingerie brands in India. With its inception in 2011, PrettySecrets started out as a women’s sleepwear brand almost eleven years ago with its presence in major departmental stores such as Shoppers Stop, Pantaloons, Globus, Central, etc.
Crosshairs Communication founder Stuti Jalan says, “Fashion PR is an exhilarating, fast-paced field and the work can be arduous and challenging. We hope to extend our support to the brands and address their communication goals, press coverage and brand expansion possibilities.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
