DTH
The party continues on Tata Sky Mobile app
MUMBAI: The Tata Sky Mobile App streamed every pulsating beat spinning out from the turntables of the EDM scene’s biggest stars to smartphones around the country, as the second day of the Ola Sunburn Festival 2017 turned the volume up on the year’s biggest party.
DJ Snake and the increasingly popular female DJ, Teri Miko, were among the local and international acts performing on the second day of the festival, as track after track of crowd rousing music was pumped out at Pune’s Oxford Golf Resort and on phones around India.
At the Ola Stage, things kicked off with Kash Trivedi, a house music producer dropping his best tracks. He was followed by Krosses, Paratara, Hollaphonic and the final act by Sartek, the first Indian DJ to be featured by Hardwell’s Revealed Recordings.
As the sun set at the Empire of the Sun 2.0 stage, Teri Miko was getting the party started by playing some of her best tracks. Swedish producer Salvatore Ganacci took over from Teri, and then made way for Kayzo, who set the stage for the final act by DJ Snake who got the crowd grooving with his wildly popular track, ‘Lean On’.
Every throbbing beat from the opening day of Ola Sunburn 2017 was streamed live on Tata Sky’s mobile app. India’s leading content distribution platform has tied up with the festival, one of the largest in the world, to bring its eclectic mix of music, entertainment, experiences, celebration and lifestyle straight to the smartphone.
Apart from streaming every second of the action from each of the festival’s four days live, the app, open to all users including non-subscribers, will also showcase nearly 500 hours of additional content, including after movies, artist interviews and exclusive backstage footage.
The sheer depth of content on offer, which will be archived on the app for viewing after the festival ends, will allow EDM fans to fully immerse themselves in the 11th edition of Asia’s largest music festival on-the-go, wherever and whenever they like.
The third day of Ola Sunburn 2017 kicks off Saturday afternoon and will feature 23 acts, including KSHMR, Nucleya and Clean Bandits.
Fans can watch every second of it live on the Tata Sky Mobile App. So, don’t miss out. Download the app now and be a party of the biggest party of the year.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
