GECs
Sab’s new comedy ‘Jijaji Chhat Per Hain’ to pull North Indian viewers
MUMBAI: Sony SAB is all set to make you laugh once again but this time with its late prime time slot show – Jijaji Chhat Per Hain. Launched on 9 January, it will air Monday to Friday at 10 pm. The infinite linear comedy show is produced by Edit 2 Productions, led by producer Sanjay Kohli.
Set in Delhi’s Chandni Chowk, Jijaji Chhat Per Hain is an entertaining and adventurous story of Elaichi played by Hiba Nawab, a quintessential girl next door, the head of the household, Murari Bansal, played by Anup Upadhyay and their helpless tenant, Pancham, played by Nikhil Khurana. The story revolves around Elaichi’s mischiefs and eccentricities, Pancham’s attempts to escape from her tricks and Murari’s wish of getting his daughter to amend her notorious ways and settle down in life.
In an exclusive chat with Indiantelevision.com, Sab TV SVP marketing Vaishali Sharma says, “The show promises many exciting twists and turns and will appeal across age groups as the characters and situations depicted are very strong, unique and captivating. Also, set in Delhi, it promises to pull many audiences from the north. So in addition to aggressively marketing it in Sab-strong markets, we have also used the opportunity to play special attention to a few north markets where we feel audiences will be interested in a show like this.”
The channel is going all out to aggressively promote the show across multiple marketing mediums including TV, print and digital. On social media front too, there are several engagement contests asking fans and even some of the Sab artistes to share their ‘Chhat Ke Kisse’.
On the show launch, Sab TV senior EVP & head Neeraj Vyas says, “Keeping up with our vision to provide entertaining comedies and to make India laugh, we begin 2018 with a hilarious new show, Jijaji Chhat Per Hain. This show highlights the various idiosyncrasies of our characters. The dynamic plots of the story and the playful camaraderie between the characters are sure to excite the viewers.”
Also Read:
How Neeraj Vyas is bringing SAB back to the top of the charts
Refreshed avatar of Sony Sab unveiled
SAB TV aims to change female-male skew with HD launch
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
