MAM
Smartworks shows tech-friendly office in new ad
MUMBAI: Provider of shared work spaces, Smartworks has launched its second brand video featuring the benefits of hassle free technology to enhance collaboration and productivity for its members.
The second video of the three-part series highlighting Smartworks’ technology-rich environment garnered a whopping 300,000 views in the first 24 hours of its launch.
Smartworks founder Neetish Sarda says, “Being a new-gen entrepreneur myself, setting up a new office is beyond the mundane offerings of traditional workspaces, conventional business centres and even co-working spaces. Office being the second home for employees, we wanted to maintain the brand ethos by offering customisations. The hassle free technical support which Smartworks provides takes away the time and effort needed to tackle such situations by individual organisations and gives them time to focus on work and hence increases productivity.”
Smartworks envisions the philosophy of – Workspaces That Work for You, through its brand campaign series. The first video featuring Brijendra Kala has already crossed five lakh views.
Smartworks co-founder Harsh Binani adds, “In this millennial world, ease of doing business is a major business driver and is one of our major offerings in all our centres. Smartworks offers a ‘futuristic workplace’ that not only offers best in class technical support to its clients, but also offers fantastic designs and personalised value-added services. Our in-house smartphone application not only works as a collaboration & networking tool which increases efficiency but also helps in reducing downtime as it offers real time tech support and ensures issues are resolved as soon as possible.”
The company currently has over 7, 00,000 square feet of best-in-class, bespoke shared workspaces and operates over a span 14 centres in nine Tier 1 cities across the country.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
