Brands
PVR promotes cleaner air
MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.
As a part of the campaign, the cinema chain will encourage masses to abandon private vehicles and commute by public transport with the support of various brands. Celebrating ‘The Commuter Day’, restaurants like Pop Tate’s, Timbuctoo, Urban Tadka, Urban Street Café and Ooo La La have come on board to uphold the cause. These restaurants will be offering a minimum of 15 per cent discount to all those who show their commuter tickets (tickets/passes of bus/ train/metro).
The campaign is in sync with the latest Hollywood release of Liam Neeson action thriller The Commuter that is scheduled to release on 19 January 2018 in India.
PVR Pictures CEO Kamal Gianchandani says, “Through #BeTheCommuter campaign we aim to encourage all Mumbaikars to restrict use of their personal vehicles and instead commute via public transport in order to have cleaner air. We are hopeful to get maximum support from Mumbaikars for this cause.”
“We at PVR Pictures are grateful to all the brands that have come on board and extended their support to our initiative,” he concludes.
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Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
