iWorld
Amazon Prime Music ties up with Saregama
MUMBAI: Amazon announced its partnership with Saregama to stream the label’s catalog of 117,000 tracks on Amazon Prime Music when the ad-free music streaming service launches in India.Saregama has one of the largest and the most coveted Indian music selections across multiple Indian languages. It offers a quintessential collection of classics with a catalogue dating back to the era of first talkie film – Raja Harishchandra. Prime members will soon be able to easily discover and listen to melodies on Amazon Prime Music from movies like Guide, Don, Kati Patang, Waqt, CID; contributions from legends like Lata Mangeshkar, Mohammad Rafi, Jagjit Singh, Ghulam Ali, M. S. Subbulakshmi, Asha Bhosle, R.D Burman, Kishore Kumar, and more artists; and have fun with songs like “Ek Chatur Naar” or fall in love with “Ajeeb Dastan hai ye”.
Amazon Music India director Sahas Malhotra commented, “We are excited to partner with Saregama to add classics over the decades in several Indian languages to boost our always expanding Indian and International catalogue. At launch, Amazon Prime Music listeners will enjoy hundreds of especially hand-curated playlists across their favorite eras, genres, and artists”.
Saregama India. MD Vikram Mehra said, “Music streaming has fast emerged as one of the foremost ways of consuming music in India. We are excited to partner with Amazon Prime Music, in bringing our extensive and rich catalogue of songs from our label – Saregama, to their platform, ensuring that we reach out to the fast-growing base of Prime members. We believe this digital experience would only enhance the level of popularity of our songs across a wide demographic of people in India.”
Saregama, with a catalogue size of more than 117,000 Tracks across 15000 albums, has one of the most comprehensive collections of evergreen songs, ghazals, regional classics, Hindustani, Carnatic and devotional music in India. It has an impressive repertoire across Hindi and regional languages such as Bengali, Tamil, Telugu and many more.
iWorld
Arafta Season 2 greenlit as YouTube hit crosses 850 million views
GoQuest, Rains double down on global Turkish drama success story
MUMBAI: GoQuest Media and Rains Pictures have greenlit Season 2 of Arafta, riding on the runaway success of its debut season that has clocked over 850 million views on YouTube and secured licensing deals across 19 territories.
The upcoming season, already in production, will span 100 episodes and continue with a YouTube-first release strategy, a model that has proved to be a quiet disruptor in global content distribution. Season 1, which premiered in November 2025, built a strong digital following before translating that traction into international deals.
The series is currently licensed to platforms including Amazon MX Player in India, Kanal 7 in Turkey, and Vidio, along with several markets across Europe such as Romania, Hungary and Latvia. Across five language channels, the show has amassed more than 2.5 million subscribers, signalling growing global appetite for Turkish storytelling.
Notably, many of these licensing deals were struck after the show had already aired on YouTube, flipping the traditional distribution model on its head. Instead of competing with broadcasters, the digital-first strategy appears to be doing the heavy lifting in building awareness and audience demand.
GoQuest Media managing director Vivek Lath said, “Arafta is proving out what we believed about the make-to-sell model. A YouTube-first release does not compete with licensing. It builds the asset that licensees are buying.”
Season 1 wrapped on April 17 with a globally streamed finale that drew over 102,000 concurrent viewers, setting the stage for the next chapter. Lead actors İlsu Demirci and Emin Günenç will return, with the narrative continuing to explore themes of love, vengeance, sacrifice and fate.
Rains Pictures executive Sevda Kaygısız said the decision to move quickly into Season 2 was driven not just by success, but by the depth of the story still to be told. “Arafta is not just a successful project for us; it reflects our belief in powerful storytelling and building a genuine emotional connection with audiences,” she noted.
As Turkish dramas continue to travel beyond borders, Arafta’s success underscores a larger shift in how global hits are made and sold. In this case, the small screen found its big moment online first, and the world followed.
