MAM
Nestle enters pet care market in India
MUMBAI: FMCG giant Nestle has announced its foray into pet care segment in India by launching premium dog food through its step down firm Purina PetCare India.
The company has launched Purina Supercoat range of dog food, which offers a wholesome combination of high quality natural ingredients, Nestle said in a statement.
“With the launch of Supercoat in India we kick start our mission to raise the standards for pet nutrition,” Purina PetCare India MD Varindra Sewak said.
The company’s marketing push for the new category is yet to be unveiled.
“We will bring our global portfolio to India to cater to these consumers and become a significant player in the rapidly growing pet food category,” he said.
According to the company, India has 19 million estimated pets and the pet food industry in India has huge potential and is expected to double in size in the next five years.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
