MAM
Cultivating success: A deep dive into Hybrid India’s journey to growth & excellence
Mumbai: Hybrid India is one name that is shining like a star in the evolving landscape of Indian digital advertising. From its humble beginnings in 2020, Hybrid India has grown to become a powerhouse of innovation and stability in the Adtech industry. As of May 2024, the company stands with a proud team of over 25 experienced staff members who demonstrate uncompromising dedication to quality and excellence.
Hybrid India’s greatest strength lies in its “people-first” approach. Employees are not regarded as “just resources” but highly valued members. This sense of belonging has been the key factor for many team members who have been associated with the company for the last three to four years and have contributed to its growth and success.
“Our “people” have been and will remain the most valuable asset of our company. Their long-term dedication and zeal are the main factors that made the brand grow and prosper during all these years. We strongly believe that a culture of trust and collaboration should be fostered, wherein every employee feels appreciated and encouraged to participate in the overall endeavour,” said Hybrid INSEA MD and co-founder Shreyas Saathe.
One of the reasons behind the brand’s success in India is its work-life balance approach. Hybrid India is an oasis of sanity in an industry that is known for its long hours and high-stress jobs. Recognising that a brand’s success is founded on a team of happy and contented employees, the organization constantly tries to provide the kind of support and resources that each team member needs to grow and develop personally and professionally.
“Apart from building a culture that promotes a healthy work environment, we always prioritize employee renewal and team bonding by regularly organizing annual off-site events that provide a space for relaxation, team building, and rejuvenation. Fun Fridays, team lunches, and other activities also contribute to the camaraderie and create memories that extend beyond the office walls”– Hybrid country head, India Gandharv Sachdeva.
Recently, Hybrid India took a major step by relocating to a larger, modern office space in Gurgaon, Sector 58, establishing it as the new corporate headquarters. The new office not only stands for the company’s aspirations for growth but also reflects the trust that employees have in the leadership.
The company’s unwavering commitment to its people, clients, and vision has propelled it to the forefront of the AdTech landscape and as it continues to evolve and expand, it remains looking for fresh talent to join its ranks. Be it a long-time professional or a recent graduate, Hybrid India offers unparalleled opportunities for growth, development, and personal fulfilment.
What Employees Say
“Hybrid fosters an environment of collaboration, respect, and growth. Here individuals feel valued, supported, and motivated to contribute their best. With open communication channels and development opportunities, the company nurtures personal and professional fulfilment.”– Hybrid India associate director – publisher relations Garima Choudhary
“The work environment in Hybrid is both dynamic and fast-paced but also friendly and supportive. It is a place where passion and purpose are combined and where each day is a new chance to learn, grow, and add value to the organization. I consider myself fortunate to be a part of such a great group and I cannot wait to write the next chapter of success.”– Hybrid India director of sales, North Sushant Chopra
“Being part of Hybrid isn’t just about a job; it’s about being part of a community that cares deeply about your success and well-being. It’s a feeling of belonging that I cherish every single day, and I’m grateful to be part of such an inspiring journey”– Hybrid India emerging market lead Subhasish Maitra.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
