Brands
Thums Up to launch in South West Asia by March 2018
MUMBAI: Coca-Cola India announced the launch of its largest selling cola brand, Thums Up in South West Asia (SWA) including Bangladesh, Nepal, Bhutan and Sri Lanka this summer. Thums Up believes in a unique expression of masculinity that challenges us to believe that “heroism is a choice.”
“Coca-Cola India is accelerating forward towards becoming a total beverage company by broadening its product portfolio and entering new product categories in India,” said The Coca-Cola India and Southwest Asia president T Krishnakumar. “We are taking key steps towards making India the fifth largest market for Coca-Cola company globally by giving the consumers more beverage choices. The launch of Thums Up in SWA market is a key milestone towards speeding the brand’s journey to become the first home-grown billion-dollar beverage brand.”
Coca-Cola India recently launched Thums Up Charged, the first-ever variant of the brand to celebrate 40 successful years of Thums Up in India. Thums Up Charged is the result of Coca-Cola’s steadfast commitment to innovation and offering more beverage choices to its consumers. Continuing with the same Toofani image, Thums Up ‘Charged’ contains the strong taste and offers extra Thunder to the consumers.
As the new Thums Up Charged makes it way to shelves across India, Coca-Cola India launched a new campaign – #TakeCharge featuring ever-energetic actor and Thums Up brand ambassador – Ranveer Singh and the Tollywood superstar and brand ambassador – Mahesh Babu in South India. The company has rolled out a series of initiatives including consumer-led engagement campaigns along with exciting marketing campaigns with its brand ambassadors through digital, social, traditional, and outdoor media channels.
Originally introduced in 1977, Thums Up was acquired by The Coca-Cola Company in 1993.
Thums Up is on a journey towards becoming the first $1 billion Cola beverage brand from India by 2020.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
