Brands
Havas Media bags media duties of Muthoot Pappachan Group
MUMBAI: Havas Media India has bagged the integrated media duties of Muthoot Pappachan Group (MPG), a leading financial services conglomerate along with business ventures in various other domains. The account size is estimated to be upwards of Rs 50 crores and will be handled out of the Bangalore and Cochin office led by Havas Media India Vice President of South Saurabh Jain.
Founded in 1887 by Muthoot Ninan Mathai, Muthoot Pappachan Group (MPG) is an Indian business house headquartered in Trivandrum, Kerala. It encompasses several businesses, including financial services, automotive dealerships, hospitality, real estate, information technology, precious metals and alternate energy and others. Counted among India’s largest non-banking financial services companies (NBFC) with total assets under management equivalent to over Rs 8,000 crore as of 31 March 2017, Muthoot Fincorp, the group’s flagship company, operates country wide with a network of over 3500 branches with over 50,000 customer walk-ins every day. Besides the financial services super house, Muthoot Fincorp, the group comprises a housing finance subsidiary Muthoot Housing Finance, publicly traded two-wheeler financing arm Muthoot Capital Services, micro finance company, Muthoot Microfin, and insurance broking firm Muthoot Risk and Insurance Broking Services, are among the other non-financial business units.
Muthoot Pappachan Group’s group Chief Marketing Officer Sanjeev Shukla says, “Being a legacy company, it is paramount that we maintain our reputation that has been shaped over decades with high quality practices towards helping ordinary men and women fulfil their dreams, while adopting and preparing ourselves for the next generation. Havas’ agility and consumer-centric approach has made us believe that they are the right partner for us. We hope this partnership takes the brand to newer heights and towards meaningful growth.”
Havas Media Group, India and South Asia CEO Anita Nayyar mentions, “We are excited to kick start the year with a legacy brand like Muthoot. Being in a highly regulated domain, consumer trust and transparency will be at the core of Muthoot’s marketing strategy. With this win, we have strengthened our operations in the South and are aiming to expand our footprint. We look forward to a meaningful association and to add to the relationship of belief and trust with customers that Muthoot has built since 1887.”
“Spanning 131 years in the field of business, Muthoot Pappachan Group has grown to become a significant entity in the Indian business landscape that thrives on consumer-centricity and innovation. At play will be Havas Media Group’s integrated media skills centered on digital and our ‘Meaningful Brands’ framework which will together map the brand chart for Muthoot. According to our research, brands that are meaningful enjoy 64 per cent higher trust among consumers in the finance industry. We are excited to take on the first mandate for 2018,” adds Havas Media Group India Managing Director Mohit Joshi.
Brands
Tanishq enters natural gemstone segment with Triptii Dimri campaign
Hues collection debuts ahead of Akshaya Tritiya, spotlighting self-expression
MUMBAI: Tanishq is stepping into the natural gemstone jewellery space with a new campaign featuring actor Triptii Dimri, marking a strategic expansion ahead of Akshaya Tritiya.
The launch introduces the brand’s latest collection, ‘Hues’, a design-led range crafted in 18kt gold and built around 100 percent natural gemstones. The move signals Tanishq’s intent to tap into a fast-growing category driven by consumers seeking authenticity, individuality and expressive styling.
Conceptualised by Lowe Lintas, the campaign film leans into the idea of colour as a form of self-expression. Set in a muted, almost paused world, the narrative comes alive as Dimri selects her jewellery, triggering a burst of colour that transforms her surroundings. The visual metaphor captures how jewellery is evolving from occasion-led adornment to a more personal, mood-driven choice.
The ‘Hues’ collection draws inspiration from the vibrancy of an Indian summer, featuring gemstones such as emeralds, amethysts, citrines, tourmalines and tanzanites. With sculptural forms and techniques like cabochon cuts and layering, the designs aim to bring depth, movement and a contemporary aesthetic to fine jewellery.
Titan Company Limited chief marketing officer Pelki Tshering said, “‘Hues’ marks a bold new chapter as we introduce natural gemstone jewellery in India. The collection reflects the evolving Tanishq woman who is expressive and confident, and seeks jewellery that mirrors her individuality.”
Sharing her perspective, Triptii Dimri said, “What I love about this collection is how it celebrates self-expression through colour. It feels less about occasion and more about expressing who you are in the moment.”
Priced from Rs 30,000, the collection is positioned for both everyday wear and special occasions. To coincide with the festive season, the brand is also rolling out promotional offers, including discounts on making charges and gold rate protection schemes.
With Hues, Tanishq is not just adding a new category but also reshaping how jewellery is worn and perceived, placing personal expression and colour firmly at the centre of its design philosophy.
