Brands
GroupM, Ogilvy launch Effectiveness Lab in India
MUMBAI: Wavemaker, GroupM’s media, content and technology agency, has partnered with creative powerhouse Ogilvy, to create a first of its kind Effectiveness Lab in India. This unique collaboration, between the two WPP agencies will develop data-validated points of view on creating effective communications across consumer interaction platforms.
Branded content is the first space the Lab will explore, probing how consumers respond to different content strategies, creative approaches and formats. As marketers increase spends on the creation and deployment of content, it is crucial to bring intelligence to what drives effectiveness in the content space.
GroupM South Asia country manager, WPP India and CEO CVL Srinivas says, “At WPP, our focus is to provide ‘horizontality’ across our agencies and create a seamless structure to provide effective solutions. While we have a wide range of services on offer, the focus of our agencies is on creating efficient solutions to help our brand partners strengthen their engagement with the audience. Launching the Effectiveness Lab as a combined initiative by Wavemaker and Ogilvy is a great example of this.”
Wavemaker managing director of South Asia Kartik Sharma adds, “At Wavemaker, we connect media, content and technology to drive growth for clients and we understand how effective marketing can be. By being able to better understand how content moves consumers to action along their purchase journeys, we’ll be able to help our clients to make informed decisions on how and when to create engaging content and therefore drive growth for them across their consumer journeys.”
Ogilvy India CEO Kunal Jeswani mentions, “The Effectiveness Lab will bring the best minds at Ogilvy and Wavemaker together to throw light on creative effectiveness across new age platforms. With digital communications across multiple platforms becoming core to any integrated campaign strategy, the industry needs new thinking on effectiveness. Ogilvy has always stood for Great Work That Works. The more informed we are, the better we will get at delivering creative effectiveness.”
Brands
Rentokil PCI acquires Pecopp to expand pest control footprint in India
Deal strengthens western reach and adds premium clients to portfolio
MUMBAI: Rentokil PCI has acquired Pecopp Pest Control Services Pvt Ltd, strengthening its presence in western India and expanding its customer base across premium segments.
The deal brings Pecopp’s client portfolio, workforce and operational assets into the Rentokil PCI network, combining local expertise with global capabilities. Mumbai-based Pecopp has built a strong reputation over the years, serving clients across professional services, luxury hospitality and entertainment sectors.
With the integration, Pecopp will gain access to Rentokil PCI’s global research, digital tools and service infrastructure, aimed at improving delivery standards and operational efficiency.
Rentokil PCI managing director David Lewis said the acquisition supports the company’s focus on advancing service quality and scaling tech-driven solutions in India.
Pecopp Pest Control Services Pvt Ltd managing director Siddharth Balwani added that the partnership will help enhance service offerings while retaining a personalised approach for existing customers.
The acquisition reflects a broader push by Rentokil PCI to deepen its market presence through targeted expansion and a stronger customer-first strategy.
