iWorld
Shemaroo launches Hindu devotional app ‘HariOm’
MUMBAI: Shemaroo Entertainment Limited has launched a Hindu devotional app ‘HariOm’ with a variety of features. The HariOm app is a much-needed digital alternative to connect people with their faith and engage with their community.
Apart from access to well curated devotional music and video content, the app enables consumers to book a host of religious services. Whether it is a Ganesha pooja before the commencement of something new, Satyanarayan pooja for familial harmony or a Mahamrityunjaya Jaap, all require elaborate preparations.
Another unique offering is that it facilitates delivery of prasad at your doorstep from temples across the length and breadth of the country. Additionally, consumers can view live telecast of aartis through the day from the most revered shrines like Mahalakshmi temple in Mumbai and Karnimata in Bikaner, get access to the discourse from top spiritual gurus like Sadhguru Jaggi Vasudev, Shree Shree Ravi Shankar, Brahma Kumari, etc.
Commenting on the launch, Shemaroo Entertainment Limited director Hiren Gada shared, ”Our endeavour from the past two years has been to create services and properties that reflect the passion of the emergent digital audience. HariOm as the name signifies is an app catering to the Hindu faith which promises to give an authentic devotional experience almost close to what one would experience at a temple, in the confines of your house or on the go. We at Shemaroo also own one of the largest library of devotional and spiritual content and would hence power the audio and video content on the app. However, its most compelling feature is the delivery of prasad from the most popular shrines to people’s doorsteps. This all inclusive app will not just help consumers discover religious and spiritual content of their choice but also offer a whole host of services in perfect synchrony to their needs.”
Devotional content is one of the most popular categories of content in India and Shemaroo Entertainment is one of the biggest aggregators and distributors of it. With its rich and diverse devotional catalogue, Shemaroo is present on YouTube, key DTH channels and OTT players.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
