News Broadcasting
Chrome DM bags election count and analysis forthe upcoming elections in Meghalaya,Tripura, Nagaland
Chrome Data Analytics and Media – India’s largest primary research and data analytics company – has bagged the tender for covering and analysing the counting of polls in the North-Eastern states of Meghalaya, Tripura and Nagaland for the Doordarshan channel. This marks the foray of the company in official election analyses, having done multiple pre and exit poll studies over the past few years.
As per the tender with Doordarshan, the firm will be involved in livedata collection, processing of the election data and providing it to the national news broadcaster on the counting day of the Assembly Elections-2018.The elections will be held on 03/03/2018 in Meghalaya, Tripura and Nagaland.
The project will have equal parts of Chrome DM’s proprietary technology empowered platforms for quick data collection & analysis, as well as on-ground presence of representatives from the company at all counting booths. Chrome DM will developing a customized, one-stop dashboard for the channel for real-time information dissemination.
“The Doordarshan project is an exciting and challenging brief, and is a natural extension of our in-depth election studies over the last few years. It is the perfect example of a confluence of on-ground infrastructure and cutting edge technology that modern research &data analytics requires. We look forward to delivering excellence by providing the fastest coverage and real time analyses, “said Chrome Data Analytics and Media chief Pankaj Krishna.
The assembly elections are being seen as a referendum on the mood of the nation before the 2019 national elections.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
