Kids
Disney to spin Aladdin’s magic Broadway style
MUMBAI: After Beauty and the Beast Broadway-style musicals in 2015 and 2016, Disney has rolled up its sleeves for another musical in Aladdin for an India production. BookMyShow (BMS) has exclusive rights for distributing this Disney hit and is also producing the show. The musical will premiere at Mumbai’s National Centre for the Performing Arts (NCPA) on 20 April 2018.
Sponsored by PayPal, the show will also travel to Delhi and Hyderabad. BMS CEO and founder Ashish Hemrajani said that the initial price of the ticket would be around Rs 750 with weekday prices differing from weekend ones. Opening with 13 shows, the musical will be reimagined by the Indian talent to make it locally relevant without losing the original essence of the Broadway show.
Marketing will primarily focus on BMS’s existing customer base while also leveraging traditional media routes. Show locations are decided by BMS depending on demand, said Disney India head (live entertainment and local content studio) Vikranth Pawar. Cities with a large English-speaking population or with love for English entertainment content will accept the show.
Disney India country head Abhishek Maheshwari added, “Disney stories are timeless and have a special meaning for everyone in the family. Stories like Aladdin and Beauty and the Beast are universal and can engage fans everywhere. In India, we are committed to developing world-class entertainment that families can relate to and become a part of their everyday lives. We partnered with BMS, given their deep understanding of the local audience and their quality of consumer engagement.”
The Indian production boasts of extravagant sets, costumes, choreographed sequences, mesmerising special effects and the flying magic carpet, which will instantly transport the audiences into the magical world of Agrabah. Over 50 performers will weave the story on stage taking the viewers on the adventures of Aladdin and making this musical a unique experience.
The show is originally produced by Disney Theatrical Productions that features music by Tony Award and Alan Menken. (Beauty and the Beast, Newsies, Sister Act, Little Shop of Horrors), lyrics by two-time Oscar winner Howard Ashman (Beauty and the Beast, The Little Mermaid) and three-time Tony Award and three-time Oscar winner Tim Rice (Evita, Aida).
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Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
