MAM
Brand Street Integrated’s OOH division successfully executes major projects for Tata Stryder and Kenstar
Mumbai: Brand Street Integrated, a pioneer in brand transformation and immersive brand experiences, is proud to spotlight its dynamic OOH (out-of-home) division, led by industry veteran Leena Sharma and supported by business director – west (Mumbai) Rajat Chakravarty,. Under their expert guidance, the OOH division has successfully executed numerous high-impact campaigns, enhancing the agency’s reputation as a comprehensive marketing solutions provider.
Leena Sharma, with her extensive experience and visionary approach, has been instrumental in driving the OOH division to new heights. Rajat Chakravarty, known for his strategic insights and regional expertise, plays a crucial role in managing and expanding OOH operations in the western region. Their combined leadership has ensured that Brand Street Integrated’s OOH campaigns are not only visually striking but also strategically positioned to maximize brand visibility and engagement.
Latest Projects: Tata Stryder and Kenstar
Brand Street Integrated’s OOH division recently completed a series of impactful campaigns for Tata Stryder, deploying visually captivating hoardings and billboards across key cities such as Jamnagar, Bangalore, and Kolkata. These campaigns have significantly bolstered Tata Stryder’s brand presence, reaching a wide and diverse audience.
In another notable project, Brand Street Integrated executed a highly successful OOH campaign for Kenstar. The campaign featured striking hoardings and billboards across Bihar and Uttar Pradesh, capturing the attention of local consumers and driving brand awareness to new levels. The creative and strategic execution of these campaigns has cemented Brand Street Integrated’s position as a leader in the OOH advertising space.
Vision and Leadership
Their OOH division focuses on creating immersive and impactful brand experiences that resonate with audiences. With an approach that combines creative excellence with strategic planning, ensuring that each campaign delivers maximum ROI for clients.
“At Brand Street Integrated, our goal is to create OOH campaigns that not only catch the eye but also engage and resonate with the audience,” said Brand Street Integrated’s head of the OOH division Leena Sharma. “The success of our recent projects with Tata Stryder and Kenstar showcases our commitment to delivering innovative and effective outdoor advertising solutions. We are excited to continue expanding our OOH services and helping brands connect with their audiences in impactful ways.”
Business director – West (Mumbai) Rajat Chakravarty, brings a wealth of regional knowledge and strategic acumen to the OOH division. His efforts in managing and expanding OOH operations in the western region have been pivotal in executing successful campaigns and enhancing regional outreach. “Our OOH campaigns are designed to strategically maximize brand visibility and engagement,” said Rajat Chakravarty. “The team aims to deliver high-impact OOH solutions that drive brand recognition and consumer connection across diverse markets.”
Expanding OOH services
Brand Street Integrated’s OOH division offers a comprehensive suite of services, including strategic planning, creative design, and execution of hoardings, billboards, transit advertising, and more. The agency’s ability to deliver end-to-end OOH solutions has made it a go-to partner for brands looking to create impactful outdoor advertising campaigns. As Brand Street Integrated continues to expand its OOH capabilities, it remains dedicated to providing innovative and effective advertising solutions that help brands connect with their audiences in meaningful ways. With a strong track record of successful campaigns and a team of seasoned professionals, the agency is well-positioned to lead the way in the OOH advertising industry.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
