iWorld
Survey finds word of mouth best way to discover content online
MUMBAI: All the world’s advanced technology has not been able to change this simple formula. With more video content to choose today than ever before, picking the best is a challenge. A survey from Parrot Analytics has found that word of mouth still reigns the lot when it comes to new show recommendations.
The easiest way to find new content today is through YouTube, Netflix and Amazon etc. But it seems that the audience is not satisfied with these automated algorithms predicting their tastes. All the 10 surveyed markets have one thing in common – the habit of consulting friends and family for recommendations.
Parrot Analytics conducted the survey in the US, the UK, Canada, Australia, France, Spain, Germany, Brazil, Mexico and Japan to get an insight of the ways by which people discover new content to watch. Total 10,000 respondents participated in the survey.
Among other ways for discovering offline content, TV guide or TV listings also play a major role in many countries. Besides this, television commercials or other sorts of advertisements help people to find new show across all the 10 markets. For online content, browsing articles or blogs help many people.
People from the US, the largest market of television industry, widely rely on word of mouth for discovering both online and offline content. Other big markets like UK, Canada, Australia also reflect the same habit. The community is a big player to make a show popular since in many markets social media and peer-to-peer network are key sources of finding new content other than word of mouth.
Germany is one with its peculiarity for the old. Germans mainly prefer television listings and guides for offline content and find online content via browsing articles, news. In other markets, Mexico and Japan highly depend on television commercials and a third of the people in Brazil take clues from TV listings or guides for offline shows and 32 per cent of people go for online platform recommendations.
The availability of content and demand for it is rising proportionally worldwide. Audiences want new ways of finding relevant content. Content discovering demands more organised algorithms and search engine optimisation to make audiences happy with recommendations and moreover to make the content hunting easier for everyone.
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Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
