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Mahindra First Choice Services gets you to service your own car
MUMBAI: Mahindra First Choice Services (MFC Services), a chain of multi-brand car service workshops, and part of the $19 billion Mahindra Group, has launched a unique initiative, A Date with your Car.
This one-of-a-kind experience will give car owners an opportunity to service their cars themselves. The idea behind the initiative is to give customers a hands-on experience of their cars under the guidance of MFCS technicians and to empower them with the information they need when making car-servicing decisions in the future.
Mahindra First Choice Services CEO YVS Vijay Kumar says, “Being a car enthusiast is all about feeling a connection with your car. The aim behind this initiative is to encourage car owners to come and service their cars themselves under MFCS’s guidance. With our skilled technicians, genuine MFC spare parts and state-of-the-art equipment, we are committed to delivering the best car service. This initiative is also an endeavour to educate and empower our customers and is yet another step in our mission to build trust and transparency in the highly fragmented and unorganised car service industry.”
The car owners can come to the workshop on an appointed day and service the car themselves. Throughout the session, trained MFCS crew will be available for consultation and help customers fix their car. Customers will also get access to all the tools and equipment needed for undertaking the service job under MFCS guidance and no labour cost will be charged. This program will only undertake regular and basic work.
To participate in this exclusive appointment-based activity customers can log on to www.mahindrafirstchoiceservices.com for registration.
With over 340 workshops across 24 states, MFC Services is steadily marching towards its vision to be amongst the top three service providers for out of warranty cars by 2018. The company is constantly enhancing the customer experience through digitisation and has launched Carworkz, a car servicing workshop aggregator.
It is also exploring partnerships with insurance companies and fleet operators to increase the inflow of customers into franchisee workshops. It aims to grow its network to 1000 workshops across the country.
The company also provides cashless insurance facility with leading insurance companies and a convenient booking service for customers.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
