iWorld
Netflix announces new Indian original film ‘Lust Stories’
MUMBAI: In order to connect more with Indian audiences, over the top (OTT) giant Netflix has announced the premiere of another original film for India after the huge success of Love Per Square Foot. The new title Lust Stories is directed by the prominent faces of industry, Zoya Akhtar, Karan Johar, Anurag Kashyap, and Dibakar Banerjee.
Lust Stories laces four short films that deal with real life relationships in modern India each directed by one of the names above. It has a stellar cast from the Indian film industry including actors such as Radhika Apte, Manisha Koirala, Vicky Kaushal, Bhumi Pednekar and Kiara Advani.
For this venture, Netflix has again collaborated with Ronnie Screwvala’s RSVP as producer in association with Ashi Dua of Flying Unicorn Entertainment.
“I’m really excited and proud to have been able to do this with Ronnie Screwvala and the four most exciting and exuberant filmmakers in India on a platform that not only gives us the liberty to tell the stories exactly the way we want to, but also tell them to people from countries and cultures that are vastly different from ours. The artist and the aesthetes all connected through the language of films,” said Dua.
Netflix is banking on Indian content being its gateway to the hearts of the people. Another original Sacred Games is set to release on 6 July. All the Indian originals will be available globally increasing the scope of Indian talent to reach a wide audience worldwide.
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iWorld
Applause, Story TV team up to push microdrama content
Partnership to create premium short form shows for mobile first viewers
MUMBAI: Applause Entertainment and Story TV are betting on short attention spans with a long-term vision, joining forces to create a slate of premium microdramas for mobile-first audiences.
The partnership brings together Applause’s storytelling pedigree and Story TV’s fast-growing digital reach, with plans to co-produce and distribute bite-sized dramas across genres. As part of the deal, Story TV will also adapt the romantic thriller Hello Mini into a vertical microdrama format, signalling a shift in how stories are being reshaped for smaller screens.
Backed by the Aditya Birla Group, Applause Entertainment has built a reputation for high-quality content with titles like Scam 1992 and Criminal Justice. Story TV, launched in 2025, has quickly scaled up with a library of over 1,000 titles across languages and genres, riding the wave of mobile consumption.
Story TV founder and CEO Saurabh Pandey said, “Phones are now the primary screens for content consumption, and microdramas are evolving into a mainstream format. At Story TV, we are blending storytelling with technology to push this format further.”
He added that the collaboration with Applause Entertainment will help expand the reach of microdramas while introducing a layer of premium storytelling to the space.
Applause Entertainment chief business officer Prasoon Garg said, “At Applause, we have always focused on strong storytelling across formats. As microdramas gain momentum, this partnership allows us to explore the space with a platform that understands both the format and its audience.”
With mobile screens shrinking and content getting sharper, the collaboration hints at a future where storytelling is not just shorter, but smarter, designed to fit neatly into the scroll of everyday life.
