iWorld
ALTBalaji wins big with Kehne Ko Humsafar Hain, 300% week on week viewership growth on the app
MUMBAI: #ALTBalajiOriginal Kehne Ko Humsafar Hain has become biggest success story for the thriving OTT platform ALTBalaji. Starring TV power houses Ronit Bose Roy, Mona Singh and Gurdeep Kohli in the intense mature love tale, the show has attracted massive viewership and fan following. Two weeks into the release, the week on week viewership growth has been a gigantic 300% on the app; adding the show to the league of platform’s masterpieces like Bose: Dead/Alive, The Test Case and Dev DD.
ALTBalaji experimented with releasing three episodes in a week that is one new episode every Monday, Tuesday and Wednesday to keep the buzz going. This kept the momentum and curiosity going higher among the viewers. The show has garnered immense social media chatter and triggered conversations with fans emotionally investing in their favorite character’s future, making the online response quite extraordinary for any ALTBalaji show.
Talking about the show ALTBalaji of CMO, Manav Sethi said, “We are overwhelmed with the success of Kehne Ko Humsafar Hain. This is a reminder of the fact that good stories always win and that is the soul of entertainment. We wanted to experiment viewership pattern against releasing all episodes in one go – antithesis to binge viewing. To our delight this strategy worked in our favour and is in sync with the emerging consumption pattern on digital platform. We have proved that good content along with smart marketing strategies could result in awe-inspiring success like this.”
The 15 episodes long show, will release its finale episode on the 11th of April. Stay tuned to discover the fate of your favorite characters.
iWorld
What SMS letters G, T, S and P mean and how they help spot scams
Small alphabet tags on messages reveal whether texts are government or ads.
MUMBAI: Sometimes the smallest letter in a message can be the biggest clue. In an age where smartphone users receive dozens of alerts every day, the tiny alphabet appearing at the end of many SMS messages can reveal whether a text is official, transactional, service related or simply promotional. Understanding these tags can help users quickly identify legitimate messages and stay alert to potential scams.
Under telecom regulations in India, SMS senders are required to categorise messages based on their purpose. As a result, many texts end with a single letter that indicates the type of communication being sent.
If an SMS ends with the letter G, it typically means the message has been sent by a government authority. These alerts may include information about public services, government schemes, safety advisories or emergency notifications such as natural disaster warnings.
A message ending with the letter T signals a transactional SMS. These are usually sent by banks, financial institutions or digital services to confirm activities such as payments, account updates or one time passwords (OTPs).
The letter S represents a service related message. These notifications commonly come from companies and online platforms providing updates about services or orders. For instance, e commerce platforms like Amazon or Flipkart often send delivery updates and order confirmations that end with the letter S.
Meanwhile, SMS messages ending with the letter P are promotional in nature. These texts are typically marketing communications sent by businesses advertising products, offers or services such as education programmes, fashion sales or loan schemes.
Understanding these simple tags can also help users stay cautious about fraudulent messages. Cybersecurity experts note that scam messages often do not follow these regulated formats and may arrive without any category letter at the end.
While the absence of a tag does not automatically mean a message is fraudulent, it can serve as an early warning sign encouraging users to verify the source before clicking links or sharing personal information.
For those who wish to reduce marketing texts altogether, telecom operators also provide Do Not Disturb (DND) options.
Users of Jio can activate DND through the MyJio app by navigating to the menu, selecting settings and enabling the DND option with preferred filters.
Similarly, subscribers of Airtel and Vi can enable the same feature through their respective mobile apps to block promotional messages.
In a digital world flooded with alerts and notifications, recognising what a single letter means could make the difference between a harmless update and a potential scam.
