Kids
Viacom18 Consumer Products launches exciting back-to-school range
MUMBAI: Nickelodeon is all set to drive away the back-to-school blues as Viacom18 Consumer Products returns with their new range of exciting kids’ products. The range of products for school-going kids features famous Nicktoons – Dora the Explorer, Motu Patlu, Superkid Shiva and Peppa Pig. For those with a passion for sports can also opt to choose from an exciting new range of back-to-school products from FC Barcelona.
Kids can eagerly look forward to a new term at school and to make this fun, Viacom18 Consumer Products is all set to kick start its new campaign #SchoolKiMasti under the brand Nickelodeon. The brand is geared up to take interactivity and engagement with their audience to a whole new level with their latest back-to-school product range. As a part of this campaign, Nickelodeon is all set to make school time “masti time” by bringing their favorite Nicktoons straight out of the television and Voot Kids app, making them a part of their daily lives by becoming their best friend and companion on multiple occasions.
The campaign is about how school is the reason behind this ‘masti’ season for kids all over the nation. The entertaining duo Motu Patlu and Dora the Explorer will be seen on school bags, pencil boxes, lunch boxes & water bottles, are available at kids’ favourite stores: Hamleys, Toys R Us, Big Bazaar, and Tupperware & Amazon. The campaign showcases the variation of the new range of back-to-school products and at the same time represents multiple styles for kids according to their preferences. The new collection includes fresh designs that reflect the passion and love for Nicktoons amongst children. From the colorful and vibrant Motu Patlu bags to impressive lunch boxes & water bottles by Dora to fun and stylish merchandise from FC Barcelona for pre-teens there is something for everyone.
Speaking about the launch for the upcoming season, Viacom18 Consumer Products and Integrated Network Solutions, Head, Saugato Bhowmik said, “It’s our constant endeavour at Viacom18 Consumer Products to understand the pulse of our young audiences. Given that the Nicktoons are extremely popular amongst children, our Back to School range helps in bringing alive the world of their favourite TV characters. Apart from our flagship brand: Dora the Explorer, Peppa Pig and FCB we have experienced remarkable success with huge offtakes of our back to school range and toys range”.
He further added, “We have also added a wide array of products in the Motu Patlu back-to-school range. We are hoping the kids will love our products as much as we love bringing the same to them”.
With a focus of making going to school even more fun, the Viacom18 Consumer Products back to school range of products are now available for consumers across key retail stores and e-commerce websites.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
