Ad Campaigns
HIL launches first ever TVC with Chennai Super Kings
MUMBAI: Building material company, HIL Ltd, has launched its first-ever television commercial.
This campaign introduces the new positioning for HIL, ‘Together, we Build’ which highlights the presence of the company in various building materials with its brands Birla Aerocon and Charminar with products for roofing, pipes and fittings, smartputty, panel and blocks.
The TVC features Chennai Super Kings (CSK) marquee player MS Dhoni, with Ravindra Jadeja and Murli Vijay and aims to strengthen HIL’s commitment towards building a dream nation with innovative products. The TVC has a very catchy jingle which was especially conceptualised by the leading musician Swanand Kirkire and is sung by Raghuveer Yaday.
Conceptualised by Ogilvy & Mather, the TVC opens with Dhoni, hitting a six in his signature style that travels across the length and breadth of the country showcasing the diverse products offered by the company for all building requirements of modern construction including high-rises, residential apartments, malls, cafes, huts, animal shelters, and many other industrial applications. Backed by a great background score, lyrics and vocals, the TVC aims to capture the incredible and colourful spirit of India.
HIL limited MD and CEO Dhirup Roy Choudhary says, “Over the last seven decades, HIL’s brands have been a partner in the development of India. Our new campaign resonates well with our strategy to build a stronger India by modernising and streamlining our products and solutions to address the changing consumer needs. We are confident that the new campaign will bring in a new wave of awareness for HIL and provide a fresh take to evolve the market.”
“HIL and its brands have been a household name in the country over decades. It’s an honour for us to partner the team in harnessing the consolidated power of HIL and its portfolio to help build a new India,” adds Ogilvy South president N Ramamoorthi.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
