Ad Campaigns
Freedom Rice Bran Oil launches ‘ACT TODAY’ campaign
Mumbai: Gemini Edibles & Fats India Ltd introduces a disruptive tech-enabled print advertising campaign for Freedom Rice Bran Oil, titled ‘ACT TODAY’. This cutting-edge initiative leverages QR code technology to transform how consumers interact with the brand, enhancing convenience, messaging and engagement. This is the first time in India that an edible oil brand has used this technology to make a static advertisement talk to the consumers through the digital video about Freedom Rice Bran Oil.
The campaign features a print advertisement with a QR code that, when scanned with a smartphone, brings static image to life with a compelling video message about the benefits of using Freedom Rice Bran Oil, the ‘Cholesterol Ki Safai ka Specialist’. The message ends with a unique call to action button which instantly connects to Freedom Healthy Cooking Oils Website, where consumers can enter the pin code and directly purchase the Freedom Healthy cooking oils through the quick commerce portals serving in the neighbourhood and take advantage of exclusive promotional offers.
The campaign emphasizes the numerous health benefits of Freedom Rice Bran Oil, including its ability to lower cholesterol levels, support weight management, and enhance skin health. With over 10,000 ppm of Oryzanol, Freedom Rice Bran Oil is a trusted choice for health-conscious consumers, actively supporting heart health by increasing good cholesterol while reducing bad cholesterol.
Gemini Edibles & Fats India Ltd SVP of sales & marketing, P Chandrashekhara Reddy stated, “We at Freedom Healthy Cooking Oils explore innovative ways to reach our customers and engage with them. Our latest print advertisement on Freedom Rice Bran Oil is Cholesterol Ki Safai ka specialist leverages technology to enable customers to view the video information about the product and its benefits. We hope this innovative advertisement helps people to ACT TODAY and incorporate Freedom Rice Bran Oil for daily cooking.”
Gemini Edibles & Fats India Ltd GM marketing Chetan Pimpalkhute added, “We always explore innovative ways for better customer experiences and engagement. In the latest advertisement for Freedom Rice Bran Oil, we use technology to make a static print advertisement speak with the consumers and explain the benefits of using Rice Bran Oil for daily cooking for ‘Cholesterol Ki Safai’. The QR code integration allows consumers to instantly connect with the Freedom Rice Bran Oil, explore the product benefits, access exclusive promotions and place online order for the brand. This innovative approach marks a significant step forward in how consumers connect with Freedom Rice Bran Oil. We are delighted at the response to this disruptive advertisement and the social media buzz created through this innovation.”
Join us in embracing healthier cooking with Freedom Rice Bran Oil and ACT TODAY for a better tomorrow.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
