iWorld
TVF ropes in Vivek Saxena as north head for brand partnerships
MUMBAI: The Viral Fever (TVF), a digital platform, has announced Vivek Saxena as north head for brand partnerships. Saxena has joined TVF from Hotstar where he was managingagency relationship nationally with Publicis, IPG and Omnicom Media Group.
“We’re delighted to have Vivek join us – he brings a wealth of experience and strengthens our excellent team based in New Delhi. With the branded content and video platform businesses both growing rapidly, Vivek’s acumen and leadership will help us take the next leap in our work in the north region and have more new categories take their first step towards branded content,” TVF brand-partnership head Vijay Koshi said.
In his new position, he will be responsible for identifying and building new revenue streams as well as fostering deeper brand relationships. He will also help synergise the branded entertainment business for TVF network’s channels, optimising the price benefits for brand partners.
“TVF has been doing some amazing work in creating content IPs and scaling them with brands. It’s an exciting time for brands as entertainment supply grows. I’ve always believed there’s life beyond YouTube and Facebook for brands. TVF has the ability to entertain with a great story, and meet brand objectives. With four major channel brands, and TVFPlay, the platform, TVF is uniquely positioned to take this advantage further. I’m excited about the opportunity to use my experience and help scale this fast growing business,” Saxena commented after new appointment.
Saxena’s experience spans over 14 years across well-known companies. Moreover, Vivek has been in leadership roles and liaised with brands across sectors such as telecom,automobiles, FMCG and lifestyle. In the past, he has worked with the Times Group, Mid-Day Infomedia and Jagran Prakashan.
Also Read :
TVF’s ImMature first Indian show to reach Canneseries
TVF: From Roommates to Inmates
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
